amika's Perk Up Ultra Dry Shampoo Supports a Four-Times Weekly Wash Cycle
Laura McQuarrie — May 6, 2024 — Fashion
References: loveamika & beautylaunchpad
amika is building on the success of its Perk Up Dry Shampoo with the all-new Perk Up Ultra Dry Shampoo formula, which was specifically created to support those with oily hair who need to wash their hair four or more times a week. This powerful formula is turbo-charged with oil control benefits for a comfortable feel and finish, and it offers a brushable white cast to give users the refreshing feel they're after.
For those with extra oily scalps and roots that demand daily washes, or shampooing every other day, amika created this highly requested formula for its community. While the original Perk Up Dry Shampoo formula delivers a voluminous root refresh with ingredients like rice starch and sea buckthorn, this one pairs the brand's signature sea buckthorn with tapioca starch and bamboo stem extract to sop up sweat and sebum.
For those with extra oily scalps and roots that demand daily washes, or shampooing every other day, amika created this highly requested formula for its community. While the original Perk Up Dry Shampoo formula delivers a voluminous root refresh with ingredients like rice starch and sea buckthorn, this one pairs the brand's signature sea buckthorn with tapioca starch and bamboo stem extract to sop up sweat and sebum.
Trend Themes
1. Oil-control Dry Shampoos - In response to the demand for daily hair washing, amika introduces a turbo-charged formula with oil control benefits for a comfortable feel and finish.
2. Refreshed Scalp Care - amika's Perk Up Ultra Dry Shampoo targets extra oily scalps with a blend of tapioca starch and bamboo stem extract for a refreshing user experience.
3. Voluminous Root Refresh - Amika's original Perk Up Dry Shampoo formula offers a voluminous root refresh using rice starch and sea buckthorn, catering to those who need frequent hair washes.
Industry Implications
1. Beauty and Personal Care - The beauty industry can explore innovative solutions like oil-control dry shampoos to cater to individuals seeking convenient and effective hair care products.
2. Hair Care Products - Manufacturers of hair care products have the opportunity to tap into the trend of refreshed scalp care by incorporating ingredients that address specific needs like excess oil.
3. Cosmetics and Beauty Technology - Companies in cosmetics and beauty technology can innovate in the space of voluminous root refresh solutions, integrating unique ingredients for a standout product offering.
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