Sleep On It by Not Your Mother's Boosts Moisture for Up to 48 Hours
Laura McQuarrie — October 16, 2023 — Fashion
References: notyourmothers & thezoereport
Sleep On It is the name of a new overnight hair serum cream from Not Your Mother's and it works hard to deliver deep moisturization during sleep. In fact, Sleep On It helps to provide a boost of moisture that lasts for up to 48 hours, and it does so with a formula that's lightweight, non-greasy and low-maintenance.
This leave-in serum cream is meant to be applied to dry hair before bed so that users wake up to noticeably softer, hydrated hair that's also smoother and more manageable. Some of the notable ingredients in this serum-cream for hair include plant-derived squalane as a sem-occlusive moisturizer and mushroom extract as a natural alternative to hyaluronic acid.
This leave-in serum cream is meant to be applied to dry hair before bed so that users wake up to noticeably softer, hydrated hair that's also smoother and more manageable. Some of the notable ingredients in this serum-cream for hair include plant-derived squalane as a sem-occlusive moisturizer and mushroom extract as a natural alternative to hyaluronic acid.
Trend Themes
1. Overnight Hair Serum-creams - Explore the rising trend of overnight hair serum-creams for deep moisturization and manageable hair.
2. Boost of Moisture - Discover the trend of products, like Sleep On It, that provide a boost of moisture that lasts for up to 48 hours.
3. Low-maintenance Hair Products - Learn about the demand for lightweight and non-greasy hair care products, such as Sleep On It, that require minimal effort.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the demand for overnight hair serum-creams like Sleep On It that provide deep moisturization and manageability.
2. Natural Hair Care - The natural hair care industry has an opportunity to innovate with products like Sleep On It, which uses plant-derived and natural ingredients for healthier hair.
3. Sleep and Wellness - The sleep and wellness industry can tap into the trend of overnight hair serum-creams that promote better hair health while you sleep, like Sleep On It.
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