The Aveda Be Curly Advanced Products Have a Silicone-Free Formula
Michael Hemsworth — April 24, 2024 — Fashion
The Aveda Be Curly Advanced haircare products are a series of solutions for consumers with curls, coils or waves to help them address the specific needs of their tresses.
The products are characterized by their plant-based formulation that's silicone-free and clinically tested to ensure they will perform well. The collection of products includes seven options to choose from, which are reported by the brand to deliver 72-hours of frizz protection in high humidity. The haircare solutions also help hair to be three-times stronger with two-times more shine, while also providing 92% more hydration and an 89% improvement in curl definition.
Vice President of R&D Christine Hall spoke on the Aveda Be Curly Advanced haircare products further saying, "In our quest for stronger, healthier hair, we discovered the vegan curl-strengthening peptides. These remarkable peptides – derived from hydrolyzed pea protein and vegetable protein – owe their efficacy to the hydrolysis process, which breaks down these proteins into small, potent peptide components. The diminutive size of these peptides facilitates their penetration into the hair, delivering unparalleled strengthening benefits."
The products are characterized by their plant-based formulation that's silicone-free and clinically tested to ensure they will perform well. The collection of products includes seven options to choose from, which are reported by the brand to deliver 72-hours of frizz protection in high humidity. The haircare solutions also help hair to be three-times stronger with two-times more shine, while also providing 92% more hydration and an 89% improvement in curl definition.
Vice President of R&D Christine Hall spoke on the Aveda Be Curly Advanced haircare products further saying, "In our quest for stronger, healthier hair, we discovered the vegan curl-strengthening peptides. These remarkable peptides – derived from hydrolyzed pea protein and vegetable protein – owe their efficacy to the hydrolysis process, which breaks down these proteins into small, potent peptide components. The diminutive size of these peptides facilitates their penetration into the hair, delivering unparalleled strengthening benefits."
Trend Themes
1. Plant-based Haircare Solutions - Embracing plant-based formulations in haircare products for enhanced effectiveness and customer appeal.
2. Enhanced Curly Hair Protection - Delivering advanced frizz protection and curl definition for consumers with curly, coily, or wavy hair.
3. Vegan Peptide Technology - Utilizing vegan curl-strengthening peptides derived from hydrolyzed pea protein for improved hair health.
Industry Implications
1. Beauty & Personal Care - Exploring opportunities to incorporate plant-based and peptide technologies into haircare formulations.
2. Sustainability & Green Initiatives - Implementing silicone-free and clinically tested formulations to meet consumer demands for eco-friendly products.
3. Cosmetics Research & Development - Developing innovative vegan peptide technologies to enhance the performance and benefits of haircare products.
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