These viral video innovations range from VR festival experiences to tween-targeting vlogs that feature interactive home decor content. In addition to Vine-created content like the over-shared 'Damn Daniel' video, other standouts include video dictionary platforms that translate niche slang terms with short clips.
Additional favorites include live-streamed keynote speeches and fashion channels that are created in conjunction with Periscope and Meerkat platforms. In addition to hosting virtual keynotes, tech and media conference SXSW also let viewers experience various festival events from the comfort of their own home with its interactive conference channel.
When it comes to media and music videos, Generation Z and Millennial audiences are responding to authentic and relatable content rather than overly produced big budget clips. A popular example is rapper and comedian Lil Dicky's 'Save that Money' video which was created for free thanks to the star's persistence and the kindness of strangers. Furthermore, examples like Vine Kids give young audience a platform to create and share viral content while blocking inappropriate content and giving parents piece of mind.
25 Viral Video Innovations

25
Viral Style Clips
Advertisements and Pop Culture are Embracing the 'Damn, Daniel' Meme

24
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
23
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
22
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
21
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
20
Viral Video Networks
Channels on Stevie's Video Service Are Based on Popular Social Media Content
19
Teen Festival Communities
The DigiTour Fan Club Shares Social Media and Music Festival Updates
18
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
17
Kid-Friendly Video Apps
The Vine Kids App Provides Content Curated for Children
16
Digital Television Conventions
New York City's Stream Con Celebrates Internet Stars
15
Humorous Hispanic Accounts
Social Media Star Lejuan James Shares Snippets of Life as a Latino
14
Grateful Rodent Videos
A Tiny Hamster Thanksgiving Features an Adorably Small Feast
13
Drunk Girl Social Experiments
This Video Captures Men's Reaction to a Drunk Girl in Public
12
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
11
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
10
Live Concert-Streaming Apps
The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
9
Live Streamed YouTube Sitcoms
YouTuber Miranda Sings Shares Her Live U.S. Tour On Netflix
8
Video Dictionary Apps
Say What Tasks Users With Defining Slang Expressions in Quick Video Clips
7
Live Stream Album Releases
Singer Macklemore is Unveiling His Latest Album as a Concert on Amazon
6
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
5
Social Gamer Clubs
The Gentlemen's Lunchtime Association Shares Viral Video Game Streams
4
Viral Video Apps
The BuzzFeed Video App Lets You Enjoy Viral Videos On Your Smartphone
3
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
2
Viral Whale Videos
This Heartwarming Video Was Made With Drone Footage
1
Celebrity Live Streaming Apps
Facebook's Mentions App Can Now Stream Celebrities Live to Fans
Related Ideas
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Short Video Script Generators
Skriptify Generates Viral TikTok Shop Scripts Instantly With AI
AI-Driven Media Recommendations
Tubi Scenes Helps Viewers Quickly Discover Movies & TV Shows
Personalized Video Summaries
SceneSnap Personalizes Video Content for Efficient and Focused Study
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Remixed Skincare Commercials
CeraVe's "Hey It's Me" Got a Remix Inspired by TikTok Memes
Personalized Entertainment Discovery Apps
Jim Lidestri's MoxieJam Focuses on Music, Movies & TV
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Political Podcast Appearances
Vice President Harris Appeared on Gen Z-Focused Podcast Series
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
AI-Powered Video Generators
Avataar's AI Video Tool Creates Immersive Visual Content for Brands
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
All-In-One Mobile Platforms
TPT Global Tech Has Unveiled VüMe Live, the First Super App in the US
AI-Powered Creator Platforms
TikTok Shuts Down its Creator Marketplace for the All-New TikTok One
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
AI-Powered Video Generators
Snap Launches the Higgsfield AI Video Creator for Personalized Use
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
AI-Powered Video Generation Platforms
Deevid.ai Aims to Streamline Content Creation for Its Users
Automated Video Marketing
Reelify AI Generates Viral Short-Form Content for SaaS Growth
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Content Repurposing Platforms
Overlap Studio Converts Long Videos Into Clips, Blogs, And More
Innovative Music Streaming Services
PewPee Emerges as a Groundbreaking Music Streaming Service
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Social Media Backup Platforms
SocialSafe™ Serves Content Creators and Fans
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Scrolling Video-Based Social Medias
Bluesky Launched a New 'Trending Videos' Feature
Automated Video Repurposing Tools
Snapcut.ai Converts Long Videos Into Shareable Viral Shorts Fast
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
Influencer-Focused App Development Platforms
Wavemaker Debuts a Mobile App Development Platform
Video Automation Tools
Short AI Automatically Creates Viral Short Videos for Social Media
AI Viral Video Makers
AIVideo Creates Viral Videos With Just a Prompt
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Curated Secondhand Collections
The Digital House of Vinted Grants Members Access to Iconic Items
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Creator Discovery Platforms
Explore and Share Your Favorite Digital Creators With Fanzine
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
AI-Driven Video Creation
Viralshort Creates TikTok & YouTube Shorts in Seconds Using AI
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Paid Online Platform Experiences
The New YouTube Premium Features Elevate the Experience
Gen Z Media Agencies
Mediahuis Launches the Gen Z-Focused Creative Agency 72andSunny
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Educational Scroll-Style Applications
Revyze is a New TikTok-Style Education App for the Youth
Quick Video Creation Tools
Vidss Creates Engaging Videos Instantly for Marketing, Launches, & More
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
SaaS Video Production
Vidiosa Offers End-To-End Video Creation for SaaS Brands
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Content Planning Assistants
Video Production Planner Helps Script, Plan, And Organize Videos
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
AI Video Generators
TrendVideo AI Generates High-Quality, Monetizable Videos Automatically
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Comprehensive Entertainment Apps
Bebuzee Has Expanded Its Platform by Adding Bebuzee TV
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Next-Gen Wine Clubs
Vina Robles' Rookie Club Welcomes Gen Z & Millennials to the World of Wine
Video Playlist Randomizers
The YouTube Playlist Randomizer Keeps Things Fresh Online
Social Sharing Platform
Keepin' Invites Users to Capture and Share Curated Daily Moments
Content Sharing Tools
OffTikTok Let's Users Share Videos to Those Who Don't Have the App Installed
AI-Generated Video Showcases
Sora Videos Offers Realistic and Imaginative Scene Creation
Viral Video Creators
Creatify 2.0 Creates Attention-Grabbing Viral Videos in One Click
Parenting Course Apps
Tiny Souls Media Debuts Zip and the Tiny Sprouts Alongside a Parenting Tool
Curated Startup Pitches
Startup Pitch Videos Curates Top Startup Pitches From Global Accelerators
Youthful News Sources
Supp Delivers Fun, Relatable News Using Gen Z Slang and Humor
Creator-Based Streaming Deals
Endpoint Teams Up with TikTok to Create the EndPoint Live Program
Accessible Audio Sharing
Swell Makes Podcasting Simple and Social for Creators of All Levels
Shareable In-App Streaming Players
TikTok is Integrating Spotify Music with its Platform
Voice Recording Platforms
Honey Voice Effortlessly Records, Shares, and Discovers Audio Content
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Digital Social Media Diaries
Diseed Helps Capture Life's Best and Worst Moments
Entertainment Tracker Apps
Flickd Lets Users Track, Discuss, and Get Recommendations on Media
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Viral Content Amplifiers
CapUp Helps Creators Get Their Videos More Views in a Single Tap
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Social Content Automation Tools
ViralMarketer Builds Your 14-Day Social Media Calendar In Seconds
Video Production Services
Socialwav Offers Unlimited Video Production and Revisions for Businesses
Contextual Video Downloaders
Download Videos with Embedded Post Context Easily Using Tweeto.lol
Young Leaders-Focused Initiatives
Universities Organize the Global Campus Gen-Z Leaders Exchange
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
AI Video Marketing Agencies
Syllaby V2.0 Schedules Your Posts and Crafts Compelling Scripts
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Real-Time Home Screen Sharing
Snapshare Widget Lets Users Share Content Right to Friends' Screens
Instant Summarization Apps
SaveDay Empowers Users to Engage Deeply with Content
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend