These viral video innovations range from VR festival experiences to tween-targeting vlogs that feature interactive home decor content. In addition to Vine-created content like the over-shared 'Damn Daniel' video, other standouts include video dictionary platforms that translate niche slang terms with short clips.
Additional favorites include live-streamed keynote speeches and fashion channels that are created in conjunction with Periscope and Meerkat platforms. In addition to hosting virtual keynotes, tech and media conference SXSW also let viewers experience various festival events from the comfort of their own home with its interactive conference channel.
When it comes to media and music videos, Generation Z and Millennial audiences are responding to authentic and relatable content rather than overly produced big budget clips. A popular example is rapper and comedian Lil Dicky's 'Save that Money' video which was created for free thanks to the star's persistence and the kindness of strangers. Furthermore, examples like Vine Kids give young audience a platform to create and share viral content while blocking inappropriate content and giving parents piece of mind.
25 Viral Video Innovations
25
Viral Style Clips
Advertisements and Pop Culture are Embracing the 'Damn, Daniel' Meme
24
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
23
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
22
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
21
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
20
Viral Video Networks
Channels on Stevie's Video Service Are Based on Popular Social Media Content
19
Teen Festival Communities
The DigiTour Fan Club Shares Social Media and Music Festival Updates
18
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
17
Kid-Friendly Video Apps
The Vine Kids App Provides Content Curated for Children
16
Digital Television Conventions
New York City's Stream Con Celebrates Internet Stars
15
Humorous Hispanic Accounts
Social Media Star Lejuan James Shares Snippets of Life as a Latino
14
Grateful Rodent Videos
A Tiny Hamster Thanksgiving Features an Adorably Small Feast
13
Drunk Girl Social Experiments
This Video Captures Men's Reaction to a Drunk Girl in Public
12
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
11
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
10
Live Concert-Streaming Apps
The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
9
Live Streamed YouTube Sitcoms
YouTuber Miranda Sings Shares Her Live U.S. Tour On Netflix
8
Video Dictionary Apps
Say What Tasks Users With Defining Slang Expressions in Quick Video Clips
7
Live Stream Album Releases
Singer Macklemore is Unveiling His Latest Album as a Concert on Amazon
6
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
5
Social Gamer Clubs
The Gentlemen's Lunchtime Association Shares Viral Video Game Streams
4
Viral Video Apps
The BuzzFeed Video App Lets You Enjoy Viral Videos On Your Smartphone
3
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
2
Viral Whale Videos
This Heartwarming Video Was Made With Drone Footage
1
Celebrity Live Streaming Apps
Facebook's Mentions App Can Now Stream Celebrities Live to Fans
Related Ideas
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
AI-Powered Video Generators
Snap Launches the Higgsfield AI Video Creator for Personalized Use
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Innovative Music Streaming Services
PewPee Emerges as a Groundbreaking Music Streaming Service
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Automated Video Generation
VidAU Generates Multilingual Videos with Avatars Using Product Links
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
AI Viral Video Makers
AIVideo Creates Viral Videos With Just a Prompt
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Musical Afrofuturism Metaverses
The Verse by Jack Daniels is an Immersive Virtual Experience
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
One-Click AI Editors
Kapwing's Repurpose Studio Uses AI to Create Short, Shareable Clips
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Paid Online Platform Experiences
The New YouTube Premium Features Elevate the Experience
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Educational Scroll-Style Applications
Revyze is a New TikTok-Style Education App for the Youth
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
AI Video Summarization Tools
Minimemo Can Transcribe and Pull Insights from Short Videos
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Video Playlist Randomizers
The YouTube Playlist Randomizer Keeps Things Fresh Online
AI-Generated Video Showcases
Sora Videos Offers Realistic and Imaginative Scene Creation
Lifelike AI Avatars
Wondershare Virbo Creates Lifelike Avatars in Minutes
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Parenting Course Apps
Tiny Souls Media Debuts Zip and the Tiny Sprouts Alongside a Parenting Tool
Shareable In-App Streaming Players
TikTok is Integrating Spotify Music with its Platform
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Digital Social Media Diaries
Diseed Helps Capture Life's Best and Worst Moments
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Viral Content Amplifiers
CapUp Helps Creators Get Their Videos More Views in a Single Tap
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Personalized Professional Content Generators
Viralify AI Crafts LinkedIn Posts to Save You Time
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Virtual Music Video Generators
Banger.Show Creates Beautiful Videos in Minutes
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
AI Video Marketing Agencies
Syllaby V2.0 Schedules Your Posts and Crafts Compelling Scripts
Real-Time Home Screen Sharing
Snapshare Widget Lets Users Share Content Right to Friends' Screens
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Instant Summarization Apps
SaveDay Empowers Users to Engage Deeply with Content
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend