Summer is here, and that means surfing is in season. It's the time where die-hard surfers will call in sick to work when there are great breaks at their local beach, the months where surf shops will earn the sales that will sustain them through the chilly season.
These surfing innovations celebrate this original watersport in all its forms. From personalized surfboards to futuristic wetsuits that actually generate heat, there's plenty for both traditionalists and tech-savvy surfers below.
34 Sick Surfing Innovations

33
Underwater Advertising
Cool Insight Surf Campaign

32
Souped-Up Surf Boards
PowerSki JetBoard Makes Wave Riding Motorized

31
Japanese Indoor Man-Made Surfing Beach
Next to the Ocean
30
Celebrity Designed Surfboards
Summer 2008 Evolution Surf
29
Surfing on Land
The SoulArc Skateboard
28
Cali Dog Surfing Competition
Pets Get Gnarly For A Cause
27
Virtual Surfing in Hotels
Sheraton Waikiki Sunami Surf Simulator
26
Surfboard Furniture
‘Sit Down' by Adam Scott
25
Eco-Friendly Bamboo Surfboards
2Imagine Surfshop
24
Collapsible Surfboards
Carbon Fiber ‘C2' Breaks Down in Half to Fit Car and Home
23
Rodents Doing Water Sports
Surfing Rats
22
Surf Pools
$40 Million Surfer Wave Machine to Launch in London
21
Collapsible, Three-Piece Surfboard
Pope Bisect
20
Cardboard Surfboards
Mike Sheldrake's Home Creation
19
Original Artwork on Surfboards
Surf du Jour
18
Unreal Slo-Mo Surfing
BBC Captures Dylan Longbottom Riding a Monster Wave in HD
17
Snobby Sporting Equipment
World's Most Expensive Surf Board
16
Surfboard Beach Seats
Hector Galvan's El Compadre Chairs Jam in the Sand for Comfort
15
Supercar Surfboards
Cool Ferrari Ride On The ‘Scuderia Spider 16' Surfboard
14
Surf-Inspired Skateboards
Carver Skateboards Lets You Ride Streets Like Waves
13
Guerrilla Wakeboarding in Venice
San Marco Square Surfing
12
Surfing On The Farm
The Severn Bore
11
Handmade Wooden Surfboards
Rayskin's Eco-Friendly Rideable Art is Gnarly
10
Flip-Flop Footwear Fusion
Sanuk Pick Pocket Sidewalk Surfer Combines Sandal & Shoe
9
Innovative Design Could Spur New Sport
The Surfbike
8
Surfer PSAs
'Seventy-One Percent of Earth' Urges You to Protect the Ocean
7
Personalized Surfboards
Grain Wooden Surfboards Let You Ride the Waves in Style
6
Upsidedown Surfing
Dulip Kokuhannadige
5
Taxpayer-Funded Surfing Lessons
Bournemouth and Poole College Initiate Controversial Course
4
Shark Surfing
Renegade Sport or Advertising Genius?
3
Heat-Generating Wetsuits
The Rip Curl H-Bomb Keeps Surfers Warm With Adjustable Temperature
2
Personal Surf Cameras
The Gath Surfcam
1
Solar Panel Wetsuits
Billabong SG5 Suits Make Surfing in Winter More Comfortable
Related Ideas
Affordable Inflatable Hydrofoil Boards
The Fliteboard 'Flite AIR' Offers 45-Minutes of Riding
Summer-Ready Woven Sneakers
Nike ACG Presents a New Version of the Watercat+ Sneaker Model
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Utilitarian Technical Apparel Capsules
Nike Introduces an Utilitarian Modular ISPA Collection
Watersport-Minded Concept Campers
This Camper Features Separate Wet and Dry Zones
Customizable Therapy Technologies
Hyperice Launches the Hyperice X Technology in Canada
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Semiconductor-Powered Cooling Vests
The Koojack Vest Starts Cooling in Three-Seconds
80s-Inspired Surfer Vehicles
The Toyota 4Runner TRD Surf Concept Will Debut at the 2024 SEMA Show
Sun Safety Beach Takeovers
Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun
AI-Powered Swimwear Quizes
Carve Designs Introduces the Swim Quiz & Wair Fit Predictor Technology
Sustainable Workwear Collections
Craghoppers Workwear Launches a Collection Tailored for Mavericks
Coordinated Coastal Swimwear
Salty Mermaid Launches Bold Mob Wife Collection for Couples
Scooter-Style Pump Foil Boards
The 'Foil Scoot' Offers a Great Way to Safely Learn and Glide
Modular Electric Surfboards
The 'Canvas' Surfboard is Stylish, Speedy and Easily Transportable
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Dynamic Neutral-Toned Footwear
Sanuk and Surfrider Team Up on a New Summer Footwear Collection
Infrared Lens-Protecting Clothing
Mizuno Taps Sumitomo Metal Mining and Kyodo Printing on a Design
Dynamic Technical Outerwear Series
Salomon's Sportstyle Line is Full of Technical Outerwear
Athletic Body-Cooling Systems
The CoolMitt Vasocooling Device Expedites Recovery
Winter-Ready Skateboard Shoes
Vans Old Skool Premium GORE-TEX are Available in Japan
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Self-Inflating Kids Swimwear
SWÖM Smart Swimwear Tracks Depth for Safety
Infrared Light-Converted Warm Jackets
Sumitomo Metal Mining Co Presents the Down-Less Down Jacket
Biotech-Informed Surfboard Designs
The BATTBOARD Electric Surfboard is Ready for the Water
Relaxing At-Home Sauna Ranges
Sun Valley Saunas Was Founded by Enthusiasts of Ski Town Saunas
Essential Oil-Infused Detergents
The Surf Joy Infused Fragrance Range Elevates Laundry Day
Collapsible Microwave Appliances
The 'FoldWave' Foldable Microwave by Park Saun is Highly Portable
Naturally Inspired Body Dryers
The SUMSEI Air Shower Dries the Body with a Comforting Breeze
Motorcycle-Inspired Watercraft
The Searider Searacer is a Personal, All-Electric Solution
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Tech-Enhanced Athlete Wearables
Nike and Hyperice Aim to Enhance Athletes' Warmup and Recovery
California-Inspired Apparel Collections
ERL's California Holiday Line Channels American Nostalgia
Seductive Winter Loungewear Lines
Kim Kardashian‘s SKIMS’ Brand Has a New Winter Heat Collection
Wintry Streetwear Apparel
Anti Social Social Club x 686 Unveil a Functional Winter Capsule
Eco-Friendly 3D-Printed Surfboards
Paradoxal Surfboards are Crafted with Algae-Based Material
Heat-Resistant Watch Designs
Casio’s Watch Design is Sauna-Ready
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Streetwear-Informed Surfboards
Nike and Stüssy Work Together on a Special Surfboard Design
Festive Convertible Sweaters
The Zip-Off Holiday Sweater Celebrates Hot Pockets Going Sleeveless
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Artful Graphic Beach Towels
ZigZagZurich Presents the Artist Terry Beach Towel Capsule
Lightweight Surfing Helmets
Oakley Debuts Innovative Safety Surfing Helmet, the WTR Icon
Weatherized Technical Fall Footwear
Suicoke Presents its New Collection for the FW23 Season
Transparent Puffer Jackets
Kosuke Tsumura Designs the Solament Jacket with Zero Down
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Coast-Inspired Ice Creams
Baskin-Robbins Beach Day Ice Cream is Back for Summer
Coastal Autumn-Ready Clothing Collections
The Taylor Stitch Breakwater Collection is Ruggedly Chic
Multipurpose Misting Fans
The Shark FlexBreeze Fan Offers Cooling Relief
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Limited-Edition Surf Culture SUVs
2025 Land Rover Defender ‘Beach Break’ Edition is a US-Exclusive
Water-Powered Pet Cooling Mats
The Lucky Tom Pet Cooling Water Mat Offers 24-Hours of Cooling
Coastal Aesthetic Vehicles
Lexus Unveiled the 'Surf LX' and Expanded WSL Partnership
Nostalgic Summer Air Fresheners
Vacation's Air Fresheners Share Scents of Fan-Favorite Products
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Sunlight-Imitating Indoor Devices
SunLED Life Science Unveils the SunBooster at MWC Barcelona
Pet-Protecting Holiday Insurance
Figo Pet Insurance Unveiled Thanksgiving Counter Surf Insurance
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Fall-Ready Weatherized Advanced Apparel
nanamica Delivers Heartwarming Life-Tech Wear for FW24
Summer-Ready Comfortable Sandal Designs
BEARPAW Launches Its Spring/Summer Footwear Collection
Festive Ready-To-Drink Canned Cocktails
Surfside Iced Tea + Vodka Launches 12 Days of Holiday
Surfboard Delivery Services
Deliveroo Launched the World's First eFoil Surfboard Service
Adventurous Outdoor Tool Concepts
Kazuya Washio Designs the Yamaha Outdoor Tools Concept
Weatherproof Skateboard Sneakers
The Vans LX Old Skool 36 GORE-TEX Sneakers are Springtime-Ready
Seasonal Change Spring Fashion
Hiking Patrol Introduces the Transition Collection for SS25
Ocean-Inspired Footwear Designs
Kane Footwear Collaborates with Professional Surfer Brianna Cope
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Organic Morphism-Insipired Performance Wear
Oakley Debuts Its Highly Anticipated Latitude SS25
Vintage Vehicle Surf Collections
The Porsche x Almond Surf Collection Has Gear and Clothing
Summer-Specific Canadian Campaigns
Que Pasa Launches its 'Summer Bummer Insurance' Event
Chic Compression Swimwear
Carve Designs' Sonny Compression One Piece Boasts UPF 50+ Protection
Retro Technical Weatherized Footwear
Salomon Highlights the ClimaSalmon Tech in the ACS+CSWP
Heat-Storing Seaweed Materials
Swansea University Develops a Material That Stores Heat for Reuse
Silicone Shell Heating Systems
Victor Ström Designs the Ergostone Pebble with Heating and Cooling
Playfully Patterned Adventurewear
TNF x Yinka Ilori Inspires Optimism No Matter the Weather
Affordable Holiday Gift Sets
Saltyface Aims to Capture the Attention of Beauty Enthusiasts
Heated Athletic Apparel Lines
ActionHeat Debuts Officially Licensed NFL Heated Apparel
Holiday-Ready Heated Apparel Collections
Venustas' 2024 Christmas Offerings are Functional
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Dynamic Patterned Skate Sneakers
Nike Introduces a New Pair of the PS8 Skate Sneaker
In-Sauna Card Games
Sauna Games Specializes in Games to Play While Sweating It Out
Winter Weather Running Gear
The Tracksmith No Days Off (NDO) Collection is Here for 2024
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Stylish Holiday-Ready Apparel
Oseree's 'Bain de Minuit' Collection Merges Summer and Winter
Wearable Skin Protection Devices
A.C. Camargo Cancer Center Launches a Wearable UV Detector
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Ice Cream Pint Coolers
Swell's Ice Cream Coolers Feature Triple-Layer Insulation Tech
Ocean Plastic Watch Collaborations
Casio Unveils a New G-Shock Watch with the Surfrider Foundation
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Smart Temperature-Balancing Beds
Sleep Number's Innovation Series Smart Beds Boast Personalization
Revolutionary Swimming Flotation Devices
Swim Fit Board Addresses Common Challenges
Stylish Sun-Protective Swimwear
Hunza G's New UPF Collection Protects Consumers from the Sun
End-of-Summer Getaway Suites
The Re-Treat Suite Helps Families Escape Before the Start of Autumn
Pop-Up Steam Saunas
SaunaZen is a Compact, Cost-Effective Health and Wellness Solution
Sporty All-Inclusive Retreats
Rise Up Surf Retreats Offers a Unique and Holistic Experience
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Timeless Winter Outwear
Peak Performance Unveiled an Elevated Fall and Winter Line
Wearable Air Conditioning Systems
TORRAS Introduces the Seamless COOLiFY Air System
Bold Playful Summer Collections
Duvin Design Co. Launches Nostalgic Spring/Summer Collection
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Sleek Seaweed-Based Scrubs
Kelp Clothing Produces Seaweed-Based Scrubs for Healthcare Workers
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Graphene-Infused Heated Outerwear
The UZE Heated Jacket Has a Four-Season Design
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Collaboration Packable Puffer Parkas
The Nanga x Pilgrim Surf + Supply Parka Comes in Four Colors
Affordable Advanced Electric Surfboards
The LIND Canvas Electric Surfboard Comes in Two Sizes
Hybrid Short Designs
Speedo's Lookout Short is Suited for Aquatic and Land-Based Activities
Performance-Driven Golf Apparel
Lee's Debuts the Lee Golf Series, Blending Functionality & Style
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Sea-Awareness Sustainable Jerseys
The Marshall Islands Soccer Federation Unveils a Football Jersey
Colorfully Patterned Bold Skiwear
Farm Rio Introduces a Look at its New Ski Collection
Warming Body Lotions
BodyCoat Offers Temporary Warmth to Style-Conscious Consumers
Wetsuit Rental Programs
Finisterre's Yulex® Wetsuit Rental Program Presents a Unique Opportunity
Minimal Environmental Footprint Hotels
'Shorebreak Resort' is Committed to Reducing its Footprint
Vibrantly Stylish Athleisure Collections
Vitality is Gearing Up for Summer with Coastal Cloud II
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Dynamic Technical Seasonal Footwear
Suicoke Presents its New Footwear for the SS24 Season
Social Platform Outerwear Launches
Hiking Patrol is Broadening to Create its Own Apparel
Inclusive Beach Essentials
SwimZip Offers a Range of Swimwear that Block 98% of Harmful Rays
Sleek Freestyle Snowboard Collections
The Welcome x 686 Collection Embraces Quirky Aesthetics
Cold Therapy Water Systems
The SILIENT Cold Water System Has an App-Connected Design
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Winter Alcohol-Safety Initiatives
Malibu's Initiative Emphasizes Winter Water Safety
Surf Condition Tracking Tools
'What Kind of Surf are You Looking For?' Offers Instant Weather Data
Solar-Powered Heated Seats
The GoSun Solar Seat Offers Warmth on Cold Days
Two-Wheeled Surfing-Inspired Skateboards
The 'SEASKATE' Surf Skateboard Has Spring-Loaded Casters
Sustainably Crafted Undersuits
This Undersuit's Inner Layer is Made From Pure Recycled Polyester
Rideable Sandcastle Courses
The Lexus US Open of Surfing Has a First-of-Its-Kind Circuit
Convenience-Focused Contrast Therapy Partnerships
Plunge and Swimply Enhance Wellness Routines
Streamlined Decision-Making Platforms
Wunderboards Aims to Adds Simplicity and Creativity to Work