Plunge and Swimply Enhance Wellness Routines
References: insider.fitt.co
The partnership between Plunge and Swimply introduces a new way for people to access contrast therapy, specifically cold plunges and saunas. Plunge is integrating its offerings into Swimply's marketplace. The latter company is known for allowing users to rent private pools and hot tubs. Now, it is adding cold therapy as an additional wellness feature to its roaster of rentable products.
Cold plunges and saunas are known to improve circulation, reduce inflammation, and aid in recovery. Ryan Duey, Co-CEO and Co-Founder of Plunge, shared about the partnership with Swimply: "Partnering with Swimply is a natural fit for Plunge as we continue to expand our impressive offerings of at-home wellness experiences. This collaboration not only enhances the Swimply experience but promotes the benefits of contrast therapy to more people, who previously may not have had the chance to experience Plunge products while creating more value for existing and future Plunge owners."
Image Credit: Plunge and Swimply
Cold plunges and saunas are known to improve circulation, reduce inflammation, and aid in recovery. Ryan Duey, Co-CEO and Co-Founder of Plunge, shared about the partnership with Swimply: "Partnering with Swimply is a natural fit for Plunge as we continue to expand our impressive offerings of at-home wellness experiences. This collaboration not only enhances the Swimply experience but promotes the benefits of contrast therapy to more people, who previously may not have had the chance to experience Plunge products while creating more value for existing and future Plunge owners."
Image Credit: Plunge and Swimply
Trend Themes
1. On-demand Wellness Rentals - This collaboration promotes an innovative way for users to rent cold plunges and saunas, enhancing the breadth and convenience of wellness services available on demand.
2. Integrated Marketplace Wellness Solutions - By integrating wellness features into established marketplaces like Swimply, companies can offer a holistic approach to health improvement right in the comfort of users' homes.
3. Contrast Therapy Accessibility - Plunge and Swimply's partnership significantly increases the accessibility of contrast therapy, making it easier for a wider audience to experience its circulation and inflammation reduction benefits.
Industry Implications
1. Health and Wellness - The health and wellness industry can leverage partnerships like Plunge and Swimply to offer comprehensive and convenient therapeutic options to a broader consumer base.
2. Home Services - Integrating on-demand wellness solutions into home services marketplaces provides a new layer of home-based self-care and recovery options.
3. Sharing Economy - Incorporating wellness products into the sharing economy model, this collaboration exemplifies how specialized wellness services can be made available through popular rental platforms.
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