Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Lightweight Surfing Helmets

Clean the Sky - Positive Eco Trends & Breakthroughs

Oakley Debuts Innovative Safety Surfing Helmet, the WTR Icon

— July 23, 2024 — Lifestyle
Oakley has launched a groundbreaking surf helmet, the WTR Icon, to enhance the future of the sport. This helmet is designed to tackle even the heaviest waves and aims to address surfers' sensory concerns while wearing a helmet.

Weighing in at under 365g, the WTR Icon is one of the lightest surfing helmets available. It incorporates Oakley’s cutting-edge technology, combining design and research with input from athletes. With the WTR Icon, surfers can take on challenging waves with increased protection and a less restricted experience, enabling them to elevate their performance to new heights.

The WTR Icon surfing helmet is highly rated for safety. It has white water certification and D3O® impact protection technology. The helmet is made from ABS, a strong material that absorbs impact and reduces blunt force trauma. It also prevents disorientation and drag in the water. The ventilation allows surfers to move easily in the water, even while duck diving, and it drains quickly upon reaching the surface. Additionally, it includes adjustable and removable ear protection to prevent cuts and protect against eardrum injuries.

Image Credit: Oakley
Trend Themes
1. Lightweight Safety Equipment - The shift towards ultra-light gear like the WTR Icon allows extreme sports enthusiasts to perform at higher levels with enhanced protection and minimal interference.
2. Tech-integrated Sports Gear - Innovations such as D3O® impact protection technology revolutionize safety by combining high-performance materials with advanced impact absorption.
3. Athlete-centric Product Design - Collaborating with athletes in the design process ensures that new products meet the demanding needs of sports professionals, enhancing both safety and performance.
Industry Implications
1. Sports Equipment Manufacturing - Advancements in lightweight and high-impact resistant materials are driving the next generation of safer, performance-enhancing sports gear.
2. Extreme Sports Gear - The integration of cutting-edge technology into gear for extreme sports offers new levels of safety without compromising performance.
3. Health and Safety Equipment - Innovations such as adjustable ear protection and materials that minimize disorientation showcase significant strides in protective gear design.
8.1
Score
Popularity
Activity
Freshness