Baskin-Robbins Beach Day Ice Cream is Back for Summer
Michael Hemsworth — June 29, 2024 — Lifestyle
References: baskinrobbins & qsrmagazine
Baskin-Robbins Beach Day Ice Cream is making its debut back at the brand's various locations to provide patrons with a delicious experience that's inspired by a day at the beach.
The treat starts off with a salted vanilla ice cream base that's infused with swirls of graham cracker sand, milk chocolate-flavored caramel-filled seat turtles and flecks of frosting. The ice cream is being launched as the brand's Flavor of the Month for July 2024, and can be ordered on its own, in the Beach Day Sundae, Beach Day Shake or picked up in a Pre-Packed Quart. The arrival of the treat is being celebrated with the help of model and fan Hunter McGrady.
Vice President of Marketing & Culinary Jerid Grandinetti spoke on the Baskin-Robbins Beach Day Ice Cream saying, "With Beach Day fans requesting the return of their favorite ice cream year-round, we wanted to bring the flavor back in a big way. In addition to introducing new ways for guests to enjoy Beach Day ice cream, we couldn’t be happier to mark the start of summer with a partner who authentically represents the Beach Day Baddie energy, Hunter McGrady.”
The treat starts off with a salted vanilla ice cream base that's infused with swirls of graham cracker sand, milk chocolate-flavored caramel-filled seat turtles and flecks of frosting. The ice cream is being launched as the brand's Flavor of the Month for July 2024, and can be ordered on its own, in the Beach Day Sundae, Beach Day Shake or picked up in a Pre-Packed Quart. The arrival of the treat is being celebrated with the help of model and fan Hunter McGrady.
Vice President of Marketing & Culinary Jerid Grandinetti spoke on the Baskin-Robbins Beach Day Ice Cream saying, "With Beach Day fans requesting the return of their favorite ice cream year-round, we wanted to bring the flavor back in a big way. In addition to introducing new ways for guests to enjoy Beach Day ice cream, we couldn’t be happier to mark the start of summer with a partner who authentically represents the Beach Day Baddie energy, Hunter McGrady.”
Trend Themes
1. Seasonal-themed Flavors - Ice cream companies are tapping into the seasonal demand with innovative, limited-edition flavors that resonate with specific times of the year.
2. Collaborative Marketing Campaigns - Partnerships with influencers and celebrities are increasingly used to add authenticity and widen the reach of product promotions.
3. Multifaceted Product Offerings - Brands are diversifying product formats to satisfy various customer preferences, such as offering ice cream in sundaes, shakes, and pre-packed quarts.
Industry Implications
1. Food & Beverage - The industry continues to innovate with unique flavor combinations and experiential offerings to entice adventurous consumers.
2. Marketing & Advertising - There is a growing trend of integrating brand storytelling and influencer partnerships to create compelling and engaging marketing campaigns.
3. Retail & Consumer Goods - Consumer goods sectors are expanding their product lines to include diverse formats, catering to different consumption needs and enhancing customer convenience.
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