Next to the Ocean
Jeremy Gutsche — March 9, 2006 — Art & Design
References: impactlab
Japan's Ocean Dome, located a couple blocks from the real ocean, features surfable waves, white marble sand, a flame spitting volcano, and the world's largest retractable roof. Every hour the volcano erupts and the waves kick up a notch. The price is $50 US despite the proxemity to the free natural beach.
Implications - This innovative resort space makes outdoor luxuries more accessible for consumers, especially for those who are budget-conscious. Traveling to the beach can be expensive and can only be done during certain times of the year. Transforming an environment for people to obtain that experience all-year-round solves an age-old problem for consumers. Businesses should look into creating inexpensive alternatives for people to enjoy.
Implications - This innovative resort space makes outdoor luxuries more accessible for consumers, especially for those who are budget-conscious. Traveling to the beach can be expensive and can only be done during certain times of the year. Transforming an environment for people to obtain that experience all-year-round solves an age-old problem for consumers. Businesses should look into creating inexpensive alternatives for people to enjoy.
Trend Themes
1. Indoor Beach Resorts - Creating man-made beaches with surfable waves and retractable roofs provides consumers with year-round access to beach experiences.
2. Accessible Outdoor Luxuries - Developing affordable alternatives for consumers to enjoy outdoor activities solves the problem of expensive and limited seasonal travel.
3. Budget-conscious Travel Experiences - Offering cost-effective options for consumers to have beach experiences opens up new markets and attracts budget-conscious travelers.
Industry Implications
1. Hospitality and Tourism - The hospitality and tourism industry can explore the development of indoor beach resorts to meet the year-round demand for beach experiences.
2. Entertainment and Leisure - The entertainment and leisure industry can create accessible outdoor luxury experiences that provide affordable alternatives for consumers seeking outdoor activities.
3. Travel and Recreation - The travel and recreation industry can cater to budget-conscious travelers by offering budget-friendly options, making beach experiences more accessible.
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