Rayskin's Eco-Friendly Rideable Art is Gnarly
Marissa Brassfield — April 11, 2009 — Luxury
These handmade wooden surfboards from Rayskin are eco-friendly pieces of rideable art. These hollow creations are far greener than their foam counterparts, and are made of exotic wood to satisfy discerning surfers' performance needs and look great at the same time.
Rayskin wooden surboards are individually numbered, making them suitable as collector's items. Prices are calculated per surfboard, and per consumer request.
Implications - Many surfers are environmentalists by nature, and some surf companies are responding to this market opportunity by creating eco-friendly surfboards using exotic wood and environmentally savvy manufacturing practices. Companies can take advantage of this opportunity by creating "green," sustainable products for surfers and other water sport enthusiasts.
Rayskin wooden surboards are individually numbered, making them suitable as collector's items. Prices are calculated per surfboard, and per consumer request.
Implications - Many surfers are environmentalists by nature, and some surf companies are responding to this market opportunity by creating eco-friendly surfboards using exotic wood and environmentally savvy manufacturing practices. Companies can take advantage of this opportunity by creating "green," sustainable products for surfers and other water sport enthusiasts.
Trend Themes
1. Eco-friendly Surfboards - In response to the growing market demand for sustainable surfboards, companies can innovate by developing eco-friendly surfboards made from renewable materials.
2. Handmade Collectible Products - There's a market for handmade and limited-edition surfboards, and companies can tap into this trend by offering individually numbered, collector's item surfboards that appeal to discerning consumers.
3. Exotic Wood Materials - Using exotic wood in surfboard manufacturing can provide a unique selling point for companies looking to differentiate their products and offer surfers performance and aesthetics in one.
Industry Implications
1. Surfing Equipment Manufacturing - In the surfing industry, companies can seize the opportunity to disrupt the market by incorporating sustainable materials and manufacturing practices, catering to eco-conscious surfers.
2. Handcrafted Artisan Products - The market for handcrafted, limited-edition products extends beyond surfboards, providing disruptive innovation opportunities in industries focused on creating unique and personalized items.
3. Woodworking and Timber Industries - The woodworking and timber industries can capitalize on the demand for exotic wood materials in surfboard manufacturing, providing a sustainable and unique alternative to foam boards.
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