Sanuk Pick Pocket Sidewalk Surfer Combines Sandal & Shoe
Vincent Salera — April 3, 2009 — Fashion
References: coolmaterial
If you want the comfort of a flip-flop sandal but the year-round comfort and practicality of a shoe, these Sanuk Pick Pocket Sidewalk Surfers combine the best of both worlds. The footwear is designed with the sole of a sandal and the upper from a casual shoe.
Apparently Brad Pitt and Shia LaBeouf are fans of the Sanuk Pick Pocket Sidewalk Surfer already.
Implications - With fast-paced lifestyles on the rise, consumers are eager for fashions which cater to their need for professionalism, as well as comfort. Products like the Sanuk Pick Pocket Surfer fulfill these needs by fusing style and comfort into their shoes. Industries eager to attract this target demographic should adapt by designing these "comfort couture" products.
Apparently Brad Pitt and Shia LaBeouf are fans of the Sanuk Pick Pocket Sidewalk Surfer already.
Implications - With fast-paced lifestyles on the rise, consumers are eager for fashions which cater to their need for professionalism, as well as comfort. Products like the Sanuk Pick Pocket Surfer fulfill these needs by fusing style and comfort into their shoes. Industries eager to attract this target demographic should adapt by designing these "comfort couture" products.
Trend Themes
1. Comfort Couture - The fusion of style and comfort is a growing trend, creating opportunities for new products in the fashion industry.
2. Combination Footwear - Combining elements of different types of footwear is a trend that could disrupt the shoe industry.
3. Year-round Sandals - The design of sandals that can be worn year-round could be an opportunity for innovation in the footwear industry.
Industry Implications
1. Fashion - The fashion industry can adapt to the trend of comfort couture, creating new product lines for consumers who want fashionable yet comfortable clothing.
2. Shoe - The shoe industry could explore the combination footwear trend to design shoes that provide comfort and functionality.
3. Outdoor - The outdoor industry could innovate by designing year-round sandals that are comfortable enough for daily wear but durable enough for outdoor activities.
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