Surfing Rats
Fin and Tofu are pet rats, and the only rodents in the world that have proven they can surf. The surfing rats were trained by 14-year-old owner, Boomer Hodel who taught them to surf on custom-built, one foot long boards.
As I feel about many performing animals, I am not sure they really enjoy it; personally, I think a rat would be incapable of enjoying surfing, but maybe a rat owner knows better.
Implications - A simple and effective way to garner the attention and trust of potential clients is through the use of humor. Businesses that are able to portray themselves in an endearing and amusing way will likely portray themselves as an approachable and genuine organization.
As I feel about many performing animals, I am not sure they really enjoy it; personally, I think a rat would be incapable of enjoying surfing, but maybe a rat owner knows better.
Implications - A simple and effective way to garner the attention and trust of potential clients is through the use of humor. Businesses that are able to portray themselves in an endearing and amusing way will likely portray themselves as an approachable and genuine organization.
Trend Themes
1. Animal-themed Viral Marketing - Businesses can market themselves with animal-themed humor to portray approachability and genuineness.
2. Pet Training Innovation - New opportunities exist for innovative training techniques for pets beyond traditional obedience training.
3. Unusual Animal Performances - Creative entrepreneurs can explore new markets for showcasing unusual animal talents and performances.
Industry Implications
1. Pet Care Industry - Pet care industry can develop training programs that go beyond traditional obedience training.
2. Entertainment Industry - New opportunities exist for creative entrepreneurs to showcase unusual animal talents and performances.
3. Marketing and Advertising Industry - Advertisers can explore using animal humor to create approachable and genuine brand image.
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