Surf du Jour
Jeremy Gutsche — June 3, 2007 — Art & Design
References: art-company
Next Friday, artist Clark Hipolito will reveal his latest collection of original artwork on surfboards. The exhibit will take place in Deluxe restaurant in downtown Wilmington. What makes this original artwork so interesting is that all of his art is diverse in style. The main consistent theme - surfboards as a canvas.
Implications - Art is no longer restricted to traditional mediums. Consumers are embracing artistic expression on a variety of unlikely mediums such as these surfboards. As the definition of art expands into new territories, brands must evolve as well to keep up with these shifts. Artistic packaging, billboards, websites, etc. are all impacted by this art medium movement.
Implications - Art is no longer restricted to traditional mediums. Consumers are embracing artistic expression on a variety of unlikely mediums such as these surfboards. As the definition of art expands into new territories, brands must evolve as well to keep up with these shifts. Artistic packaging, billboards, websites, etc. are all impacted by this art medium movement.
Trend Themes
1. Diverse Art Mediums - Artistic expression is expanding to unlikely mediums, creating opportunities for brands to explore new ways of showcasing their products or services through innovative and artistic packaging, billboards, websites, and more.
2. Consumer Embrace of Artistic Expression - Consumers are increasingly open to embracing artistic expression on unconventional platforms, presenting a disruptive opportunity for brands to collaborate with artists and incorporate unique art styles into their marketing campaigns and products.
3. Expanding Definition of Art - The expanding definition of art to include non-traditional mediums like surfboards is challenging industries to adapt and find innovative ways to incorporate artistic elements into their products, services, and marketing strategies.
Industry Implications
1. Art and Design - The art and design industry can embrace the trend of diverse art mediums by collaborating with artists to create unique and artistic packaging, billboards, websites, and other creative marketing materials.
2. Apparel and Fashion - The apparel and fashion industry can tap into the consumer embrace of artistic expression by collaborating with artists to create unique and art-inspired clothing designs, adding value to their products and appealing to a broader target audience.
3. Advertising and Marketing - The advertising and marketing industry can leverage the expanding definition of art by incorporating artistic elements, like surfboard artwork, into their campaigns to create memorable and visually appealing advertisements that resonate with consumers.
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