While there is certainly no shortage of rewards programs and curated shopping programs for fashion lovers online, these in-store social media experiences use elements in the physical world to inspire interaction.
Since retail environments are updated almost as quickly as social media and technology, temporary installations, booths and stations are favored by brands that want to call attention to a new product launch, promotion or store opening.
Some of the most inventive examples of in-store social media displays include mirrors from retailer Joe Fresh that encourage shoppers to take and share a selfie as part of a contest, as well as the OnePiece pop-up shop, which gives special discounts to Internet influencers. In addition to having a presence online, consumers are expecting their favorite brands to engage them in conversations on social media in-store.
14 Social Store Displays
In-Store Social Media Drives Interaction with Tangible Experiences:
Laura McQuarrie — Sep 25, 2015 — Business
14
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
13
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
12
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
11
Interactive In-Store Displays
Kate Spade Introduces Perch Technology to Better Customer Experience
10
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
9
Locked Social Media Hangers
This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes
8
Opinionated Clothing Holders
The C&A Facebook Hangers Provide Mass Feedback to Shoppers
7
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
6
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
5
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
4
Social Media Department Stores
Upside is a Market Where You Can Experience the Web in Real Time
3
Social Clout Digital Displays
The Fbox Allows Businesses to Show Off Their Facebook Success
2
Social Media Pop-Ups
This New Store Celebrates Influential Bloggers and Artists
1
Shareable Digital Branding
Aveda's Interactive Shopping Experience Shares a Social Media Campaign
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AR Retail Kiosks
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Immersive 3D Fashion Exhibits
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Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Viral Social Shopping Apps
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Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Demystifying Skincare Pop-Ups
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Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Purposeful Consumer-Focused Campaigns
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5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Branded Low-Cost eCommerce Stores
Amazon Haul Offers Low-Cost Products to Attract Shoppers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Retail Rage Rooms
Miista's Rage Room Invites NYC Customers to Destroy and Express Emotions
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Lifestyle Brand Expansions
MINISO's IP Collection Store in Toronto is Vibrant and Thematic
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Film Festival Retail Events
The TIFF Pop-Up Shop Features Exclusive 2024 Merch and Apparel
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Advanced In-Store Media Solutions
Ephex Aims to Enhance the Retail Experience Through Technology
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Stretched Retail Shelf Displays
The P1.875 HD from MDS Rise Enables Real-Time Marketing In-Stores
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Flashlight Experience Stores
Olight Combines In-Store Shopping Experience with Digital Tools
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Game Merchandise Events
The King of Games Tokyo Pop-Up Store is Nintendo Approved
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing