While there is certainly no shortage of rewards programs and curated shopping programs for fashion lovers online, these in-store social media experiences use elements in the physical world to inspire interaction.
Since retail environments are updated almost as quickly as social media and technology, temporary installations, booths and stations are favored by brands that want to call attention to a new product launch, promotion or store opening.
Some of the most inventive examples of in-store social media displays include mirrors from retailer Joe Fresh that encourage shoppers to take and share a selfie as part of a contest, as well as the OnePiece pop-up shop, which gives special discounts to Internet influencers. In addition to having a presence online, consumers are expecting their favorite brands to engage them in conversations on social media in-store.
14 Social Store Displays
In-Store Social Media Drives Interaction with Tangible Experiences:
Laura McQuarrie — Sep 25, 2015 — Business

14
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion

13
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
12
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
11
Interactive In-Store Displays
Kate Spade Introduces Perch Technology to Better Customer Experience
10
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
9
Locked Social Media Hangers
This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes
8
Opinionated Clothing Holders
The C&A Facebook Hangers Provide Mass Feedback to Shoppers
7
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
6
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
5
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
4
Social Media Department Stores
Upside is a Market Where You Can Experience the Web in Real Time
3
Social Clout Digital Displays
The Fbox Allows Businesses to Show Off Their Facebook Success
2
Social Media Pop-Ups
This New Store Celebrates Influential Bloggers and Artists
1
Shareable Digital Branding
Aveda's Interactive Shopping Experience Shares a Social Media Campaign
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ARK Visual Unveils Future Stores as an Immersive Retail Identity
Gen-Z-Targeted Retail Concepts
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Soft-Pink Cosmetics Pop-Up Stores
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Sensorial Luxury Beauty Stores
The Aesop Flagship Store at Sanya International Boasts Elegance
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Visual Show-Inspired Displays
Saks Fifth Avenue Transforms its NYC Flagship for Just Like That
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Interactive AI-Powered Retail Kiosks
Skechers and We Are Social Singapore Launched the Luna Kiosk
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Experiential Retail Destinations
Lacoste Opens Interactive Vancouver Store with Custom Options
Therapy-Inspired Retail Concepts
Okamura Reimagines Retail Therapy with the Kimochi Kiosk in 2025
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Luxury Seasonal Retail Interiors
Chanel's Seasonal Boutique in Saint-Tropez is Luxurious
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Influencer-Focused Retail Stores
Princess Polly is Adding New Stores with Selfie Mirrors, Events
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Branded Low-Cost eCommerce Stores
Amazon Haul Offers Low-Cost Products to Attract Shoppers
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Contemporary Luxury Retail Spaces
Casablanca Opens Its Store on Rue Du Faubourg Saint-Honoré
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
In-Store AI Stylists
Skechers' Luna Helps Customers Choose What to Buy
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Retail Rage Rooms
Miista's Rage Room Invites NYC Customers to Destroy and Express Emotions
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Silk-Forward Retail Experiences
The LILYSILK Concept Store in NYC Offers an Immersive Experience
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
Retail Expansion Strategies
UNIQLO Unveils New Toronto Location With Community Focus
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Art-Focused Technology Partnerships
The Samsung Art Store Spotlights a Partnership with Art Basel
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Lifestyle Brand Expansions
MINISO's IP Collection Store in Toronto is Vibrant and Thematic
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Digitally Native Fragrance Stores
The Dossier Flagship Boutique Inspires Discovery & Education
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Modern Luxury Retail Concepts
The New BOSS Boutique Opened at Montreal's Royalmount
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Relaxing Personal Care Stores
The Bath & Body Works Gingham+ Store Design is Elevated
Film Festival Retail Events
The TIFF Pop-Up Shop Features Exclusive 2024 Merch and Apparel
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Advanced In-Store Media Solutions
Ephex Aims to Enhance the Retail Experience Through Technology
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Connected Store Window Stickers
Alo Entices Users to Its Alo Yoga Sanctuary with NFC Stickers
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Flashlight Experience Stores
Olight Combines In-Store Shopping Experience with Digital Tools
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Retail Boosting Citywide Initiatives
Aberdeen is Bringing Back its 'Shop Aberdeen' Initiative