The C&A Facebook Hangers Provide Mass Feedback to Shoppers
Courtney Scharf — May 7, 2012 — Marketing
In a clever approach to bridging the offline retail industry with the online social media force, Brazillian clothing retailer C&A has introduced some very 'likable' Facebook hangers in their stores.
Acknowledging that many shoppers seek a second opinion when shopping for fashion, the retailer teamed up with DM9/DDB to integrate incredibly feedback-heavy hangers into their stores. To pull this off, C&A posted pictures of its in-store items to its Facebook page and hooked the amount of 'likes' each product receives to each item's respective hanger. The amount of likes is posted clearly on each hanger, leaving little doubt for customers in search of opinions.
Albeit gimmicky, the Facebook hangers are cutting-edge and show that C&A is certainly in tune with customer's needs and interests. Integrating social media into the actual store and not just the marketing of products, is an ingenious way to draw attention to the brand.
Acknowledging that many shoppers seek a second opinion when shopping for fashion, the retailer teamed up with DM9/DDB to integrate incredibly feedback-heavy hangers into their stores. To pull this off, C&A posted pictures of its in-store items to its Facebook page and hooked the amount of 'likes' each product receives to each item's respective hanger. The amount of likes is posted clearly on each hanger, leaving little doubt for customers in search of opinions.
Albeit gimmicky, the Facebook hangers are cutting-edge and show that C&A is certainly in tune with customer's needs and interests. Integrating social media into the actual store and not just the marketing of products, is an ingenious way to draw attention to the brand.
Trend Themes
1. Social Media Integration - Integrating social media into brick and mortar stores presents an opportunity to enhance customer experience and connect with younger, social media savvy shoppers.
2. Real-time Feedback Mechanisms - Real-time feedback mechanisms such as the Facebook hanger provide valuable insights into customer preferences, potentially leading to increased sales and improved customer satisfaction.
3. Interactive Retail - Interactive retail technologies like the Facebook hanger enable retailers to engage customers in new ways and create more memorable shopping experiences.
Industry Implications
1. Retail - The retail industry can benefit from incorporating interactive features like the Facebook hanger to differentiate themselves and better engage with customers.
2. Marketing - Marketing professionals can utilize real-time feedback mechanisms like the Facebook hanger to gain deeper insights into customer preferences and tailor campaigns accordingly.
3. Fashion - Fashion retailers specifically can leverage social media integration tools to create buzz around their brand and products and better connect with their target audience.
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