These socially conscious tech campaigns range from progressive telecom commercials to anti-bullying emojis that harness the power of mobile communication for a greater good. While major tech brands can often get a bad rep for being environmentally harmful or for contributing to social issues like cyber bullying, these examples of socially conscious tech campaigns aim to change this perception.
While Twitter has upgraded its social channel with a political donation feature that helps users support their favorite candidates, Claro -- one of Central America's largest telecommunications companies -- helped fund a low-income community with its latest commercial. The ad provided female community members with small business funding, changing a rural Central American community's means of earning an income.
Furthermore, companies like Facebook and Google hope to end cyber bullying by engaging in social initiatives that discourage inequality and mistreatment of those on the web, while brands like Apple are participating in environmental programs that hope to preserve the health of our planet.
18 Socially Conscious Tech Campaigns
18
Eco Branding Initiatives
Apple and The Conservation Fund Team Up to Encourage Sustainability
17
Tree-Planting Search Engines
Ecosia Donates Income Generated From Ads to a Brazilian Conservancy
16
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
15
Social Pothole Campaigns
The Tweeting Pothole Initiative Asks City Officials to Fix Potholes
14
Passive Research-Supporting Apps
The HTC Power to Give App Donates Processing Power to Research
13
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
12
Inspiring Female Tribute Videos
Microsoft Recaps Highly Searched and Heroic Women of 2013
11
Anti-Bullying Emojis
The iOS 9 Eye Emoji Uses Social Media to Stop Bullying
10
Twitter Political Donations
Twitter's New Feature Makes Supporting a Presidential Candidate Easy
9
Eco Awareness Games
Koda Quest's Eco Game Blends Real Challenges with Caring for a Virtual Pet
8
Social Media Donation Platforms
The #Donate Campaign by GoodWorld Sends Donations Via Social Media
7
Touching Family Surprise Stunts
These Family Members Were Tricked That They Were on a Video Call
6
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
5
Firefighter-Featuring Telecom Ads
This Vodafone U.K. Ad Shows Real Firefighters Battling Fires
4
Transgender-Supporting Gym Campaigns
The Latest Google My Business Ad Comes Just in Time for Pride
3
Citywide Signing Stunts
A Whole Town Helps Samsung Introduce Its Accessible Services
2
Progressive Telecom Marketing
Claro's Signs of Progress Ad Transforms a Small Community's Economy
1
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
User-Repairable Smartphones
Google is Making its Pixel Devices Easier to Repair by End Users
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Emotion-Regulating Mobile Apps
Feeling Great is a New Therapy App by Psychiatrist Dr. David Burns
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Eco-Conscious Puzzle Games
Joe Jonas, Kwalee and PlanetPlay Promote Text Express: Word Adventure
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Boycott-Supporting Phone Apps
Buycott Helps Consumers Decide Whether to Buy or Avoid a Brand
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Tech-Based Senior Programs
The National Council on Aging Taps AT&T to Help Seniors with Tech
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Anti-Distraction Student Smartphone Features
Google School Time Limits Features During Class
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Redesigned Messaging App Platforms
The New WhatsApp Update Features More Neutral Tones
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Emotive AI Therapy Apps
aiTherapyCall Boasts the Slogan "Human Feel, AI Heal"
Gen Z Motivational Apps
The Etherea App is Driven by Motivators and Sustainable Actions
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Social Good Computer Drives
Digitunity Partners with OBAE to Address Technological Barriers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Gamified Sustainability Platforms
The Carbon Games is an App that Makes Sustainability Competitive
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Cheeky Tortilla Chip Campaigns
This SimplyProtein Campaign Will Appear on Digital Platforms
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Mental Health Messaging Apps
Koala Messenger is a Place to Share When You Don't Feel Your Best
Emotion-Driven Messaging Platforms
Emochat Offers a Range of Ways for Users to Express Themselves
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Ethical Tech Programs
The Institute for Diversity Certification Launches a Pioneering Program
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Ethical GenAI Tools
Brandtech Group's Bias Breaker Produces More Diverse and Inclusive Images
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
Membership-Based Community Engagement
The Lamp App Uses Technology to Promote Community Giving
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Digital Scam Detection Tools
Google is Rolling Out New Tools to Keep Users Safe From Scams
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Chat Customer Support
With Digital Connect, Companies Can Streamline Their Customer Interactions
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Grey Scale Browser Extensions
AntiSocial Makes Webpages Seem Dull to Enhance Productivity
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Connective Altruistic Apps
Heart 2 Help Uses Tech Can to Foster Positive Relationships