Microsoft Recaps Highly Searched and Heroic Women of 2013
Laura McQuarrie — January 9, 2014 — Marketing
References: bing & designtaxi
The ‘Celebrating the Heroic Women of 2013’ Microsoft ad takes a different approach to year-end review videos, by honoring notable and inspiring women of all ages, like Malala Yousafzai, the late Margaret Thatcher and Adrianne Haslet-Davis, a dancer and survivor of the Boston Marathon bombing who lost a foot but not her incredible spirit as she vowed that she would dance again.
Instead of following in the footsteps of Google’s 2013 Zeitgeist video that recapped the most popular search terms, trending events, people and topics, this heartwarming Microsoft ad takes a subtle approach to making note of some of the most heroic women of 2013 who were presumably also highly searched for on its own search engine, Bing.
Instead of following in the footsteps of Google’s 2013 Zeitgeist video that recapped the most popular search terms, trending events, people and topics, this heartwarming Microsoft ad takes a subtle approach to making note of some of the most heroic women of 2013 who were presumably also highly searched for on its own search engine, Bing.
Trend Themes
1. Tribute Videos - Opportunity for creating tribute videos that honor inspiring women and highlight their achievements.
2. Inspiring Women - Opportunity to celebrate and showcase the accomplishments of heroic and notable women.
3. Heartwarming Ads - Opportunity to create emotionally impactful advertisements that resonate with viewers.
Industry Implications
1. Digital Advertising - Opportunity for ad agencies to create innovative and emotionally resonant digital advertisements.
2. Video Production - Opportunity for video production companies to specialize in creating tribute videos that tell inspiring stories.
3. Feminist Media - Opportunity for feminist media outlets to highlight and amplify the stories of heroic women.
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