Apple and The Conservation Fund Team Up to Encourage Sustainability
Jana Pijak — April 21, 2015 — Eco
References: buro247
Tech giant Apple recently teamed up with The Conservation Fund in an effort to encourage sustainability and to reduce its overall carbon footprint. The globally recognized brand is no stranger to eco-friendly business values and has gained recognition for their responsible recycling program and sustainable packaging in the past.
Taking things one step further, Apple has teamed up with The Conservation Fund and has purchased 36,000 acres of natural forest space. This strategic marketing move drives the brand's sustainable strategy forward and illsustrates their ecologically responsible values to consumers.
According to Apple, their newly acquired forest will be used to create sustainable packaging and will be continuously harvested by the brand in an effort to save and replenish natural resources over time.
Taking things one step further, Apple has teamed up with The Conservation Fund and has purchased 36,000 acres of natural forest space. This strategic marketing move drives the brand's sustainable strategy forward and illsustrates their ecologically responsible values to consumers.
According to Apple, their newly acquired forest will be used to create sustainable packaging and will be continuously harvested by the brand in an effort to save and replenish natural resources over time.
Trend Themes
1. Sustainability Partnerships - Brands teaming up with environmental organizations to promote sustainable practices and reduce carbon footprint.
2. Eco-friendly Business Values - Companies adopting environmentally responsible practices such as recycling programs and sustainable packaging.
3. Natural Resource Conservation - Brands acquiring and managing natural forest spaces for sustainable packaging and resource replenishment.
Industry Implications
1. Technology - Opportunity for tech companies to collaborate with environmental organizations and develop eco-friendly initiatives.
2. Retail - Retailers can adopt sustainable practices such as responsible recycling programs and eco-friendly packaging to attract conscious consumers.
3. Consumer Goods - Brands in the consumer goods industry can invest in natural resource conservation efforts and promote sustainable packaging.
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