Social media fashion collaborations are on the rise, and don't seem to be slowing down anytime soon.
For years, fashion was thought to be exception to the rule, but now fashion houses, designers and brands are getting in on the action. Labels are using social media applications like Twitter, Instagram, Pinterest and Snapchat to communicate with their clientele, reach wider audiences, and generally be more accessible.
Whether it’s debuting their new collections via Snapchat, shooting an editorial with only a smartphone, or simply being inspired by Instagram filters, these designers, photographers and the overall head honchos of the fashion world are capitalizing on the inclusive, often-viral nature of social media to diversify their brands.
This is good news for the general public, who are able to experience, enjoy and share high fashion couture through an accessible new medium.
10 Social Media Fashion Ventures
From Low Budget Couture Editorials to Image-App Based Runways:
Vasiliki Marapas — Sep 24, 2013 — Fashion
10
Instagram-Inspired Editorials
Cara Delevingne by Nick Knight Playfully Poses with Baby Pets
9
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
8
Low-Budget Couture Editorials
Vogue Trades in Big Budget Editorials For an Instagram Fashion Shoot
7
Inspirational Instagram Lookbooks
SPY Optic Reveals the Brand's Influential Photos Via Smartphones
6
City-Centric Fashion Pinboards
The Pinterest Fashion Week Page Shows Global Highlights
5
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
4
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
3
Fashion-Focused Purchasing Apps
'Trendabl' Allows You to Find and Buy Your Dream Wardrobe
2
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
1
Filmed Fashion Technology
The Twitter Vine Application Allows Fashionistas to Record Events Live
Related Ideas
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Exclusive Luxe Technical Fashion
Dior and Stone Island Join on a Special Collaboration
Digital Fashion Event Series
The Digital Fashion Designer’s Council Debuts Fashion Week Connect
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Non-Traditional Wedding Capsules
The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Nostalgic Fashion-Tech Collabs
Sandy Liang and Android Partner Up to Turn Tech Stylish
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Regenerative Designer Fashion Shows
eBay will Host an 'Endless Runway' Showcasing Pre-Loved Looks
Dedicated Content Creator Cameras
The Conceptual 'InstaPocket' Supports Social Media Users
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Collaborative Fashion Denim Collections
Kiko Kostadinov and Levi's Drop Co-Branded Jeans
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Second-Hand Styling Series
Channel 4 & Vinted's Second-hand Showdown Spotlights Pre-Loved Fashion
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Experimental Summer Technical Fashion
_J.L-A.L_ Launches its SS23 Collection with Technical Cuts
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
High Fashion Workwear Boots
Louis Vuitton and Timberland's New Boot Set to Debut at Fashion Week
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Reimagined Digital Fashion
The Fabricant's Deep/23 Collection Refreshes Designs from 2017 with AI
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Educational Fashion Partnerships
Louis Vuitton’s Design Graduates Initiative Shapes the Future
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Luxury Handbag Social Integrations
Prada and Miu Miu Add New Options to Snap's Bitmoji Wardrobe
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
In-House Seasonal Fashion Capsules
HS05 Unveils its Second Collection for the SS24 Season
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Re-Released Fashion Collabs
H&M is Sharing Pre-Loved Styles from Guest Designer Collaborations
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Luxe Spring-Centric Tailored Apparel
Paul Smith Presents His New Capsule for SS24
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Fabric-Centric Spring Fashion Capsules
SAGE NATION Presents a Look at its SS25 Capsule at PFW
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Affordable Deadstock Apparel
SHEIN Ventures Into Sustainable Production with a 30-Piece Capsule
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Versatile Fashion Inspiration Apps
Urrban Tailor Helps You Find an Outfit For Any Event
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
Virtual Outfitting Tools
StyleScan Has Launched Stylescan Studio as a New Shopify App
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Luxury Cruise Fashion Lines
Cunard Partners with Christian Siriano for Transatlantic Fashion Week
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Fashion-Centric Co-Working Spaces
L.A. Fashion Weekend Partners with Hollywood Production Center
Utilitarian Fall-Focused Fashion
The Theory Project by Lucas Ossendrijver Readies for FW23
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Expressive Color-Rich Apparel
SHEIN Taps Digital Artist Maalavidaa for a New Apparel Collaboration
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Debut Ready-to-Wear Collections
Mansur Gavriel Launches a New Ready-to-Wear Collection