Paul Smith Presents His New Capsule for SS24
Iconic British designer Paul Smith unveils his newest collection designed specifically for the Spring/Summer 2024 season on the runways of Paris Fashion Week. The main highlight of the range was the tailored focus, delivering looks that welcome the warmer seasons from a youthful angle.
The runway show welcomed bass-enhanced audio and it was specifically chosen to speak to a younger crowd that closely resonates with the brand. In terms of design influence, there are elements of a schoolboy uniform that can be seen in the form of the double-breasted suit jacket in a grey tone complete with touches of dusty pink to add tonal contrast. Other pieces include workwear shapes, denim with light accents, sweater vests, and much more.
Image Credit: Daniele Oberrauch, hypebeast
The runway show welcomed bass-enhanced audio and it was specifically chosen to speak to a younger crowd that closely resonates with the brand. In terms of design influence, there are elements of a schoolboy uniform that can be seen in the form of the double-breasted suit jacket in a grey tone complete with touches of dusty pink to add tonal contrast. Other pieces include workwear shapes, denim with light accents, sweater vests, and much more.
Image Credit: Daniele Oberrauch, hypebeast
Trend Themes
1. Spring/summer Tailored Apparel - Expanding the market for tailored clothing with a focus on the Spring/Summer season, capturing the attention of fashion-conscious consumers.
2. Youthful Fashion Aesthetics - Infusing youthful and schoolboy uniform elements into designs to resonate with younger consumers and create a unique style statement.
3. Bass-enhanced Audio Experience - Incorporating bass-enhanced audio during runway shows to create an immersive and engaging experience for a younger target audience.
Industry Implications
1. Fashion and Apparel - Creating innovative tailored apparel collections tailored specifically for the Spring/Summer season to attract fashion-forward consumers.
2. Youth Fashion - Developing stylish and on-trend fashion pieces that incorporate youthful aesthetics and schoolboy uniform elements to capture the attention of younger consumers.
3. Event Production and Technology - Offering audio solutions and event technologies that enhance runway shows and create an immersive experience for fashion events targeted at younger audiences.
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