The 2014 Sochi Olympic Games are well under way and despite all the Russian controversy, the games have inspired many Olympic innovations. A few Olympic game-inspired apps have surfaced such as noise-making apps and an immersive Olympic event app. Mobile apps allow people to feel more connected to the games and be proud of their nation. In spite of Russia’s anti-gay rights laws, there has been a slew of North American backlash. Major corporations issued ads, commercials and logo designs expressing support for Russia’s LGBT community.
The Sochi Olympic Games have inspired anything from connected handholding Olympic mitts to crowdsourced Olympic helmets and to hilarious gold metal ice-skating squid commercials. The Olympics are a time of national sports pride for countries all around the world and therefore inspire Olympic Games-related innovations.
31 Sochi Olympic Game Innovations
From Patriotic Olympic Gear To Immersive Olympic Event Apps:
Kristina Marković — Feb 18, 2014 — Special
31
Luxuriously Athletic Menswear
The Nautica Black Sail Fall 2014 Fashions Are Winter-Ready
30
Chic Designer Olympian Gear
The French Olympic Team Will Wear Lacoste at Sochi 2014
29
Character Parody Olympic Blogs
Shoshanna Goes for the Gold in the Shoshi Games 2014 Tumblr Blog
28
Nearly-Invisible Outerwear Zippers
The New Olympic Zipper is Waterproof and Transparent
27
Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
26
Reappropriated Pride Posters
These LGBT Posters Rework Soviet Propoganda into Gay Pride
25
Advanced Speed Skating Suits
The USA Olympic Speed Skating Team Has an Edge This Year
24
Impassioned Family Olympic Ads
The Barnes Twins Appear in an Inspiring Olympic Guinness Ad
23
Crowdsourced Olympic Helmet Designs
Fans Voted for Lindsey Vonn Sochi Helmets by Cynthia Rowley
22
LGBT Parody Olympic Sites
This Website Protests Sponsorship of the Sochi 2014 Winter Olympic Games
21
Social Justice Olympic Mitts
The Sochi 2014 Glove of Love Will Keep Couples and Activists Warm
20
College Dorm-Like Olympic Lodging
The Sochi Olympic Village Rooms Offer the Bare Minimal
19
Sporty Metallic Olympic Suits
NIKE's USA Olympic Uniforms Are Cozy & Packed with Patriotic Details
18
Athlete-Encouraging Social Campaigns
McDonald's Cheers to Sochi Site Connects Fans and Olympians
17
Satirical Olympic Sponsorship Videos
This Video Questions LGBT Support at the Sochi 2014 Games
16
Nationalistic Snowboarding Gear
Canada's 2014 Winter Olympic Uniform for Snowboarders is Hi-Tech
15
Olympic Mascot Infographics
This Graphic Looks Back at Olympic Mascots as Far as 1968
14
Athletic Arctic Awareness Ads
The WWF Global Warming Ads Spoof the Summer Olympic Games
13
Noise-Making Olympic Apps
Cowbell 2014 is a Noise-Maker App That Helps to Cheer on Countries
12
Space-Infused Olympic Medals
The Gold 2014 Olympic Medals Will Be Merged with Meteorite Fragments
11
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
10
Inspiring Athlete Singalongs
Athletes Channel Queen in the Adidas Team GB 'Don't Stop Me Now'
9
Provocative LGBT Olympic Ads
This LGBT Olympic Ad Shows That Gay Rights are Nothing New to Sports
8
Immersive Olympic Event Apps
The Sochi 2014 Guide App Keeps Tabs on All the Winter Games
7
Iconic Automobile Brand Bobsleds
The BMW Bobsled is Just In Time for The Winter Olympics
6
Equality-Promoting Sport Pictograms
The Rio 2016 Olympics and Paralympic Symbols Are Made Equal
5
Improvised Olympic Practice Videos
The Belgian Olympic Committee Shows Athletes Without Snow
4
Patriotic Winter Games Gear
Athletes Are Excited About HBC’s Olympic Games Gear
3
Winter-Embracing Olympic Campaigns
Get Patriotic with the We Are Winter Olympic Campaign
2
Gold Medal Ice-Skating Squids
This Display Takes a Nautical Approach to the Olympics
1
Olympic Champion Booze Openers
Open Your Beers Like a Champion with Your Gold Medal Bottle Opener
Related Ideas
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
Gold-Accented Home Appliances
SMEG x OVO Partner for a Limited-Edition 50’s Style Collection
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
3D-Printed Winter Sport Shoes
This Bobsled Footwear Features 3D-Printed Outsoles
Futuristic Winter Sport Eyewear
The Oakley Flex Scape Goggle-Sunglasses Hybrid Come in Two Colors
Olympics-Inspired QSR Menus
The Mcdonald's France Global Menu Celebrates Paris 2024
Quad-Lens GIF Cameras
The Moment 3D Camera by Olga Orel Captures Scenes from Four Lenses
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Dating App Coffeeshops
Bumble Partners with GoodNews for Le Café Bumble in Paris
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Exclusive Olympic Viewing Events
Airbnb Icons Invites Guests to Experience the Paris 2024 Olympics
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Regional Travel Apps
Freedomverse & Tourism Authority of Thailand Debut the Freedom World App
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Tech-Enhanced Athlete Wearables
Nike and Hyperice Aim to Enhance Athletes' Warmup and Recovery
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Olympic Metaverse Partnerhips
Roblox Announced a Partnership with Team USA and the Paralympics
Eiffel Tower-Embedded Medals
Paris 2024 Showcases New Meals with Eiffel Tower Pieces
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Olympic Medal-Inspired Watches
The OMEGA BG 859 Bronze Gold Edition Readies for the Olympics
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Golden Olympics-Inspired Coffees
Costa Coffee Golden Caramel Drinks Mark the 2024 Olympic Games
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Premium Hockey Collaborations
NHL, Fanatics and lululemon Team Up for a New Fan Collection
Gamified Stress Reduction Apps
The 'URSO' Mental Health Gaming App is Fun and Engaging
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Anniversary Honoring Luxe Pens
Montblanc Unveils the Meisterstück x Olympic Heritage Capsule
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Tennis-Core Lifestyle Collaborations
Naomi Osaka x Etsy Present a Tennis-Centric Capsule
Gamified Home Chore Apps
Developers Showcased a Gamified Home Chore App at Meta's Hackathon 2023
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Olympic Nursery Facilities
Procter & Gamble Offers a Nursery Within the Olympic Village
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Sporty Aperitivo Apparel
Aperol Launches Tennis-Inspired Capsule for US Open Partnership
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Striking Glass Canopy Designs
Heatherwick Studio is Redeveloping Olympia in London, United Kingdom
Youth Sports-Focused Initiatives
Gamechanger Launches the Stay & Play Champions Program
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Soccer-Inspired Hair Accessories
Systemarosa's New Hair Accessories Celebrate Female Fandom
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Mass-Timber Office Buildings
Dream Completes the Olympic Games Office Design in Paris
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
AI-Remastered Olympic Documentaries
Alibaba Cloud Released 'To the Greatness of HER' film
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Hospitality Olympic Partners
Accor Shares Its Plans for Its Partnership with the 2024 Olympics
Tennis Computer Vision Systems
Tennis Blackbox Transforms iPhones Into Hawkeye Systems
Fully Recycled Olympic Wear
Ralph Lauren Unveiled Team USA Uniforms Featuring 100% Recycled Polos
Comprehensive Tech Showcase Events
Logitech Announced Gadgets and Software at 'LogiPlay 2024'
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Regional Eclipse Guidance Apps
The Eclipse App Was Created with the Planetary Society and Bill Nye
Patriotic Olympics-Inspired Burgers
The Red Robin Gold Medal Burger Boasts Three Beef Patties
Olympic-Inspired Dining Experiences
La Petite Maison Features a Uniquely Themed Olympic Ring Menu
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
Olympic-Themed Electric Motorbikes
DAB Motors Has Released the On-Theme DAB 1α electric Bike
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Hockey Player Packaging Designs
Molson Features Special Lager Packaging for Stanley Cup Finals
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Immersive Rowing Apps
The Aviron App Makes Rowing Accessible to a Wider Audience
Bitcoin Price Mini-App Games
OKX Engages Consumers with the Interactive 'OKX Race' Game
Crystal-Studded Olympic Leotards
Swarovski and GK Elite Have Announced Their Collaboration
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Gamified Sustainability Platforms
The Carbon Games is an App that Makes Sustainability Competitive
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Folding Travel Toothbrush Concepts
Uladzislau Patapchyk Designs the IO Travel Toothbrush Concept
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Retro-Inspired Animated Stickers
Apple Rolls Out New Stickers Ahead of this Year's WWDC
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Streamlined Creative Work Apps
Nvidia Develops an All-in-one App with a Sleek Interface
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Foldable Olympic Athlete Smartphones
The Samsung Galaxy Z Flip6 Olympic Edition is Yellow-Hued
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Collapsible Gamer Controller Designs
The 'Swift' Foldable Controller Concept is Compact
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Winter Ice Sculpture Festivals
Mongolia's Snow and Ice Festival Runs Until the End of January
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Marketing-Focused Esports Deals
OG Esports Partners with Valhalla to Revamp its Player Jerseys
Soothing Puzzle Games
Puzzle Odyssey Hosts a Collection of Games at Varying Levels
Community-Based Eclipse Apps
The Eclipse App Helped People Better Witness the 2024 Eclipse
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Expansive Technical Apparel Brands
Oakley's Field Gear Line is Growing to New Markets
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Re-Imagined Adult Party Games
Fluttr Spin the Bottle Features 150 Naughty Challenges