Athletes Channel Queen in the Adidas Team GB 'Don't Stop Me Now'
Romina S. Cortellucci — August 14, 2012 — Pop Culture
References: adidas & itsnicethat
The Adidas Team GB 'Don't Stop Me Now' video features athletes lip syncing over the legendary Freddie Mercury. Starting with soccer superstar David Beckham as director, the video features an array of athletes from the Great Britain team who had recently competed in the London 2012 Olympics to celebrate the successful event.
Simple and cheery, there is no stopping this viral video as it is filled with the leftover enthusiasm and nationalism that was contagious during this year's Olympic games. The video includes medallists: Sir Chris Hoy, Jessica Ennis, Louis Smith and Victoria Pendleton along with other athletes as they hilariously sing over Queen's 'Don't Stop Me Now.' The backing band is made up of the Olympic volunteer Gamesmakers.
Simple and cheery, there is no stopping this viral video as it is filled with the leftover enthusiasm and nationalism that was contagious during this year's Olympic games. The video includes medallists: Sir Chris Hoy, Jessica Ennis, Louis Smith and Victoria Pendleton along with other athletes as they hilariously sing over Queen's 'Don't Stop Me Now.' The backing band is made up of the Olympic volunteer Gamesmakers.
Trend Themes
1. Athlete Lip Syncing - Incorporate athlete lip syncing into promotional videos to create engaging and shareable content.
2. Nationalism in Sports - Leverage patriotic sentiments in sports events to boost engagement and create a sense of unity among fans.
3. Viral Sports Videos - Harness the power of viral videos in sports marketing to generate brand awareness and reach a larger audience.
Industry Implications
1. Sports Apparel - Develop innovative advertising campaigns that feature athletes lip syncing to increase brand recognition and consumer engagement.
2. Entertainment - Explore partnerships between athletes and music artists to create entertaining content that resonates with a global audience.
3. Digital Marketing - Utilize viral sports videos as part of digital marketing strategies to drive brand awareness and create a buzz around products or services.
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