Systemarosa's New Hair Accessories Celebrate Female Fandom
Katherine Pendrill — August 31, 2024 — Fashion
References: hypebae
The football (or soccer if you're in North America) inspired clothing and accessories brand, Systemarosa, has teamed up with the London-based designer Georgina Hunt on a new collection of hair accessories.
Hunt is best known for her work as a sportswear designer at Palace and is hailed as the inventor of the Ultra Scrunchie, which is a hair tie made from repurposed Premier League jerseys. Now, Hunt has teamed up with the co-founders of Systemarosa, Naomi Accardi and Sam Herzog, to create a whole new line of football-inspired hair accessories. These accessories are meant to celebrate the game of football itself (rather than specific teams) and the female fandom that fuels it. Even more exciting, each of the hair accessories will be sold with a matching Systemarosa jersey.
Image Credit: Systemarosa, hypebae
Hunt is best known for her work as a sportswear designer at Palace and is hailed as the inventor of the Ultra Scrunchie, which is a hair tie made from repurposed Premier League jerseys. Now, Hunt has teamed up with the co-founders of Systemarosa, Naomi Accardi and Sam Herzog, to create a whole new line of football-inspired hair accessories. These accessories are meant to celebrate the game of football itself (rather than specific teams) and the female fandom that fuels it. Even more exciting, each of the hair accessories will be sold with a matching Systemarosa jersey.
Image Credit: Systemarosa, hypebae
Trend Themes
1. Sportswear-infused Hair Accessories - The collaboration showcases the incorporation of sportswear materials into fashion accessories, creating a unique blend of functional and trendy pieces.
2. Female Fandom Celebration - This trend highlights the rising importance of celebrating female sports fans through specialized products that cater to their tastes and preferences.
3. Sustainable Fashion Collaborations - The use of repurposed Premier League jerseys in hair accessories emphasizes the growing synergy between sustainability and fashion innovation.
Industry Implications
1. Fashion Accessories - The introduction of soccer-inspired hair accessories offers a fresh avenue for merging sports culture with everyday fashion items.
2. Sports Merchandise - These products represent an evolution in sports merchandise that goes beyond traditional apparel to include more diverse and stylish fan gear.
3. Sustainable Fashion - Using repurposed materials in new consumer products reflects a broader trend in sustainable fashion, appealing to environmentally-conscious consumers.
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