Shaving is our culture’s self-imposed hygiene standard, and there’s a huge business in goodies that promise to trim hair from our bodies better than the standard razor.
We’ve featured a number of innovations in shaving below. There are sweet eco gadgets, razors made with fossils, super-luxe $30,000 razors, and six-bladed circular razors.
Implications - Shaving used to be a form of hygiene and self-grooming attributed only to a small subset of the population. But with the rising popularity of androgynous looks and "manscaping" -- not to mention "ladyscaping" -- shaving as a beauty regimen is growing in popularity, presenting emerging opportunities for current hygiene brands as well as those looking to enter the industry.
20 Innovations in Shaving

19
Britney Spears Shaves Her Head
Britney Spears Bald Pictures

18
Shaved Heads as Beauty Rebellions
Eccentric Model Alice Dellal

17
Green Shaven
Electric Eco-Razor From Braun
16
Shaving Stencils
Secret 'Hairdressing' for Intimate Areas
15
Donald Trump To Shave His Head
Is Britney's Bald Look Catching On?
14
Shave at Your Desk
Electric USB Razor
13
$30,000 Shaving Tools
The Hommage Damascene Razor
12
Gillette Launches Advergame
The Undetectables Promote Stealth Razor
11
Manologue Advertising
The Phillips ShaveEverywhere Campaign
10
Back Shavers
iShave Telescoptic Razor For Carpet Backs
9
Shaving Ads
Philips Arcitecs' Hairy Apple
8
Lawn Shaving
Bic Razor Campaign
7
Shaving with Fossils
The Mastodon Razor
6
Six Bladed Circular Shaving
The Rolling Razor
5
Nanotechnology-Enhanced Shaving
The Panasonic Arc & FX Diamond
4
Eco Gadgets
Wind Up Shavers
3
Razors with Rulers
The Trim Slim Ensures Perfect Sideburns
2
Shaving With Skates, Whiskers & Shears
Wilkinson Sword Saves You With Home Delivery
1
Celebrity Male Mashups
Gillette Merges Celeb Faces to Form the Perfect Englishman
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aesthetic Discount Retailer Haircare
The Crown Hair Society is Launching in Family Dollar
Smart Home Grooming Tools
The GULIGULI Shark is a Reliable Solution for Pet Grooming and Cleanup
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Ocean Plastic-Made Skincare Packaging
LATHER Introduced Its New Landscapes Collection
Touchless Skincare Applicators
Lunaescent's Universal Skincare Beauty Tool Prevents Contamination
At-Home Hair Removal Devices
The PEACH™ 2 Pro Max Offers Clinical-Grade At-Home Hair Removal
Hilarious Backside Grooming Tools
DUDE Wipes and MANSCAPED Launch a New Trimmer for the Behind
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Clean Hair Product Launches
California Naturals Launches at 14,00 Ulta Beauty Stores
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Sustainable Canned Shampoos
Menz Club Pairs a Refillable "Forever Bottle" with Shampoo in a Can
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Sustainable Body Wash Products
neat. Refillable Foaming Body Wash is Arriving in the UK
Whole Body Deodorants
Dove Men+Care Offers Whole Body Deodorant in Spray, Stick, and Cream Format
Palm-Sized Shavers
The Panasonic Palm Shaver Was Announced at CES 2024
Non-Foaming Oil Cleansers
Sans Savon Launched a Non-foaming, Oil-Based Cleanser
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Glamorous Y2K Shower Collections
Juicy Couture x Athena Club Present an Exclusive Shower Set
Hair Perfume Mists
Kitsch Elevates Hair Freshness with Luxe New Perfume Mists
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
Skin-Friendly Hair Products
SEEN's Haircare Line Targets Both Hair Health and Skin Sensitivity
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
Body Hair-Centric Kits
These Fur Kits are Redefining Body Hair Care with Style
Summery Skincare Cosmetics
These New Tree Hut Products Include Fragrances and a Serum
Compact Pocket-Sized Beard Trimmers
The ZERA M is a Portable Beard Trimmer Fit into a Pocket
Seasonally Scented Body Care
The Old Spice Holidudes Collection Shares Festive Scents
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Sensorial Hair Removal Creams
Wakse's Meltoway Hair-Dissolving Cream is Botanical-Rich & Aromatic
Soothing Creamy Skincare
Cremo Boasts New Women’s Body Washes and the New Almond Bloom Shave Cream
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Exclusive Men's Grooming Kits
Harry's Launched its 'Handsomer for the Holidays' Gift Collection
Next-Level Head Shaving
Freebird FlexSeries Pro Delivers a Razor-Smooth Head Shave in 90 Seconds
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Refillable Body Wash Products
Bob's Hard Body Wash Offers an Alternative to Bar Soap and Liquids
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Mushroom-Powered Hair Stylers
Dyson Chitosan Features an Ingredient Derived from Oyster Mushrooms
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Multi-Functional Hair Styling Tools
The Shark FlexStyle® Styling & Drying System is Useful
Multi-Sensory Shaving Kits
BIC & Lo Bosworth Curated the Soleil Escape 5 Senses Shave Kit
Brazilian Body Care Products
Gente Body Care Brings Brazilian Beauty Rituals to Your Routine
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Natural Men's Cleansing Solutions
Dr. Squatch Introduces Real Soap Body Wash for Discerning Men
Mens Haircare Bundles
Superior Mane Offers The Ultimate Holiday Gifts for Grooming Enthusiasts
Water-Saving Shaving Accessories
The Clean Shave 'Razor Rinser' Unclogs Blades
Silver-Toned Hair Products
Ecoslay Launches the Eco-Friendly Silver Slay Hair Care Collection
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Botanical Body Cleansers
Native Moisturizing Body Wash Boasts 7% Functional Shea Butter
Celeb-Approved Pet Grooming Lines
Paris Hilton's Pet Grooming Line Marries Pet Care and Glamour
Softening Facial Hair Cosmetics
Grooming Lounge Whisker Sauce Beard Conditioner is Free-From
Aerospace-Grade Titanium Toothbrushes
The Wave Electric Toothbrush Titanium Debuts at IFA Berlin
High-Quality Shaving Cosmetics
Dr. Squatch Shaving Products Come in Bundles and Individually
Gender-Neutral Intimate Trimmers
The Philips Norelco OneBlade Intimate is Unisex and Gentle
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Hyper-Feminine Hairbrushes
Wet Brush + Goody x LoveShackFancy Made a Limited-Edition Collection
Elevated All-Natural Grooming Lines
BAZ & CO Launches a New Men's Skincare Brand Under Waitrose
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Stress-Relieving Personal Care Collections
Suave's Stress Relief Collection Delivers a Mood Boost
Triple-Action Skincare Scrubs
Dove Men+Care Body and Face Scrubs Come in Three Scents
Anti-Clogging Technology Razors
BIC's Easyrinse Disposable & Refillable Razors are Non-Irritating
Targeted Two-in-One Shampoos
Dove Men+Care 2-in-1 Shampoo + Conditioner Comes in Four Options
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Natural Oral Hygiene Collections
Dr.Dento Launches Its New Product Line with Natural Components
Eco-Friendly Toothbrushes
Singular Care is a Medical-Grade Stainless Steel Toothbrush
Men's Personal Care Brands
Jake Paul Launches a Men's Personal Care Brand to Be Sold at Walmart
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
Mediterranean Grooming Product Collections
The Harry's x Sean Brown Collection is Elegant
User-Friendly High-End Grooming Tools
Blade & Stone's PS501 Foil Shaver Marks an Ambitious Step
Decadent Shaving Creams
Athena Club's Whipped Shave Cream Has Notes of Vanilla & Sugarcane
Botanical Men's Grooming Products
Yves Rocher Offers a Men's Face and Beard Care Routine
Athlete-Centric Body Care Brands
Sloane Stephens Debuts Doc & Glo
Self-Adjusting Hair Removal Devices
The Braun IPL Skin i·expert Adapts to Different Skin Tones
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Silicone-Crafted Body Scrubbers
The Manscaped The Body Buffer Has a No-Slip Handle
Refined Facial Grooming Products
The Revlon Designer Series Collection Has Four New Products
Paper-Made Oral Care Packaging
ALDI is Rolling Out New Toothbrush Packaging in the UK
Camera-Equipped Beard Shavers
The Q1 from KonGeeker is Waterproof and Repairable
Swipe-On Solid Shampoos
SeaBar Packages Solid Haircare Products in Convenient Stick Formats
R-Shaped Hairdryer Models
Dyson Launches its New and Updated Supersonic r Hairdryer
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Triple-Blade Pivoting Razors
The Leaf Razor by Leaff Shave is Sustainable and Efficient
Convenient Moisturizing Razors
Schick Intuition's Advanced Moisture Razor is Comfort-Focused
Sensory Product Pop-Ups
The Pain Payback Was Hosted by Philips Lumea to Help Consumers De-Stress
Multi-Functional Shave Oils
Skintimate is Debuting the Two-In-One Shave Oil + Moisturizer
Functional Razor Kits
The Razor Kit from Athena Club is Comfort-Focused and Backed by Science
Travel-Ready Oscillating Toothbrushes
The quip 360 Oscillating Toothbrush Provides Advanced Care
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Virtual Hair Trimming Experiences
Wahl Style Selector Let's Users Try Before They Trim
Aromatic Beauty Gift Sets
The Fleurs D'oasis Hair & Body Gift Set Takes Self Care to New Heights
Pet Oral Care Essentials
Skout's Honor Releases an Assortment of Brushless Oral Care Products
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Pre-Shower Body Brushes
The Skinny Confidential Unveils The Butter Brush for Pre-Shower Use
Dual Women's Razors
The Schick Hydro Silk TrimStyle Women’s Razor & Bikini Trimmer is Efficient
Multifunctional Advanced Hair Tools
YA-MAN Highlights its SPA STYLER® Blow Dry + Scalp Massage
Nostalgically Scented Hard Waxes
wakse's Bubble Gum Blast Hard Wax Beans Remind of Childhood Days
Intimate Skincare Capsules
Oyo Skincare Creates Dedicated Skin Regimens for Intimate Areas
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Advanced Low-Noise Hairdryers
The Wahl Vanquish Hairdryer Has the SmoothTone Motor
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Retractable Travel-Ready Toothbrushes
The 'Dentigo' is Designed around Safe Portability
Miniature Cordless Shaving Devices
RED by Kiss Launched a Compact Shaving Solution for Men
Self-Haircutting Clippers
The Wahl Self Cut Pro Was Specifically Designed for DIY Haircuts
Comprehensive Pet Grooming Kits
Ultenic Introduces the P30 Combo Pet Grooming & Drying Kit
All-in-One Men's Skincare Duos
Yves Rocher Offers the Men's Hair and Body Wash Kit
Gentle Facial Shaving Kits
Barefaced’s Shaving Kit Supports Skin Health with Oilplaning
Exfoliating Full-Body Scrubs
Beia's Latest Product is a Powerful Body-Safe Scrub for Bikini Season
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Quick Cleaning Electric Toothbrushes
The Y-Brush Can Clean a User's Teeth in Just 20 Seconds
Brightening Ingrown Sprays
SweetSpot Labs' Buff & Brighten Targets Razor Burn, Bumps & More
Antioxidant-Rich Shaving Creams
Proraso Shaving Cream is Available in Two Soothing Formulas
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Male Grooming Packaging Updates
Wilkinson Sword Launches a New and Updated Pack Design
Beard-Refining Grooming Products
Harry's Beard Care Range Has Two Potent Products
Heated Automotive-Branded Razors
The Gillette Bugatti Heated Razor Has a Magnetic Wireless Charger
Affordable Targeted Bodycare
Billie's Body Care is Hydrating, Brightening and Ultra-Gentle
Self-Sanitizing Toothbrushes
The Ultim8 SmartBrush System Corrects Three Major Toothbrush Flaws
Ergonomic Earbud-Sized Shavers
The YOOSE Alloy MINI Shaver-Bounty Hunter is Compact and Functional
Aromatic Woodsy Grooming Products
The Nautica Grooming Collection Includes Three Products
Functional Grooming Creams
American Crew's Grooming Cream Offers a Blend of Functionality & Style
Balding Blade Clippers
The 5-Star Vapor Features the Industry's First Adjustable Balding Blade
Hydrating Shaving Elixirs
Caldera + Lab The Smooth Shaving Elixir is Plant-Powered
Non-Toxic Personal Care Products
Zebra Offers a Variety of Products with Clean Ingredients
Comprehensive Pet Grooming Kits
Neakasa's P2 Pro Pet Grooming Kit Automatically Captures Shed Hair
Folding Travel Toothbrush Concepts
Uladzislau Patapchyk Designs the IO Travel Toothbrush Concept
Cyberpunk-Style Face Shavers
The MOTOR-ZERO3.0 Has a Self-Sharpening Blade and More
Ergonomic High-Performance Head Shavers
The Manscaped Dome Shaver Pro Achieves 9,500 RPM
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Dual-Action Bar Soaps
Wild Willies' Rugged Clean Body Bar Provides Odor Protection
Electric Portable Stealthy Toothbrushes
The Upplang Toothbrush is Made with a Metallic Finish
Stubble-Sculpting Hair Trimmers
Manscaped The Chairman Pro Trimmer Has SkinSafe Blades
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Beard-Specific Hair Trimmers
MANSCAPED The Beard Hedger Precision Trims Facial Hair
Private Label Grooming Products
The Daily Results Personal Care Products Were Launched by Garcoa
Back-To-School Barbershop Initiatives
City Gear is Launching Its Sixth Annual Cutz 4 Kids Event