Electric Eco-Razor From Braun
References: treehugger
Obviously the most eco-friendly way to go is to let your facial hair grow wild. That's not an option for most people though -- hippie beards tend not to go over well in most offices. Disposable razors won't contribute to waist of electricity, but their disposability still adds unnecessary global waste. For those who want to go electric, the new Razor from Braun's Energy-Star line looks like the best option.
Implications - The shaver essentially uses 64 per cent less energy than competitors. The company anticipates the product to save over 12 million pounds of carbon dioxide emissions annually. According to Proctor & Gamble, this is the equivalent of "removing 1,073 cars from the road, planting 1,526 acres of forest, or lighting 5,861 homes for a year."
Implications - The shaver essentially uses 64 per cent less energy than competitors. The company anticipates the product to save over 12 million pounds of carbon dioxide emissions annually. According to Proctor & Gamble, this is the equivalent of "removing 1,073 cars from the road, planting 1,526 acres of forest, or lighting 5,861 homes for a year."
Trend Themes
1. Eco-friendly Personal Care - The development of eco-friendly personal care products is an opportunity for companies to not only reduce waste but also market to environmentally conscious consumers.
2. Energy-efficient Appliances - Developing energy-efficient appliances, such as the Braun Energy-Star line, is an opportunity for companies to reduce their carbon footprint and appeal to consumers who value sustainability.
3. Green Marketing - Companies who prioritize sustainability can differentiate themselves from competitors and appeal to a growing number of consumers who prioritize environmentally conscious products.
Industry Implications
1. Personal Care - Personal care companies can differentiate themselves by developing eco-friendly products that reduce waste and appeal to environmentally conscious consumers.
2. Appliances - Developing energy-efficient appliances can help companies reduce their carbon footprint and appeal to environmentally conscious consumers.
3. Marketing - Companies can capitalize on their sustainability efforts by incorporating green marketing into their branding and messaging.
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