Philips Arcitecs' Hairy Apple
lourdes sanchez bayas — April 9, 2008 — Marketing
References: adsoftheworld
Hairy Apple is an ad Philips is running in Bucharest Romania. It says, "The new Philips Arcitec has a shaving head that pivots with a full range of motion to give a perfectly close shave. Even on the most difficult to reach parts of your neck.
The images: the Elvis, Punk, and Afro.
Implications - Ads like this attach tangible and highly memorable imagery to marketing messages that transcend the effectiveness of mere words or slogans. By giving consumers something they can visually attach meaning to, the most effective marketing approaches make a maximum impact in the shortest amount of time possible. Brevity is the soul of all wit, and ads like this show that strategy in action.
The images: the Elvis, Punk, and Afro.
Implications - Ads like this attach tangible and highly memorable imagery to marketing messages that transcend the effectiveness of mere words or slogans. By giving consumers something they can visually attach meaning to, the most effective marketing approaches make a maximum impact in the shortest amount of time possible. Brevity is the soul of all wit, and ads like this show that strategy in action.
Trend Themes
1. Visual Marketing - Using visually impactful ads that attach tangible imagery to marketing messages for maximum impact.
2. Memorable Advertising - Creating ads that are highly memorable and leave a lasting impression on consumers.
3. Experiential Advertising - Crafting ads that provide an experiential element to engage consumers and convey product benefits.
Industry Implications
1. Advertising - The advertising industry can leverage visually impactful ads to enhance the effectiveness of marketing messages.
2. Consumer Electronics - The consumer electronics industry can explore memorable advertising strategies to promote their innovative products.
3. Personal Care - The personal care industry can adopt experiential advertising techniques to engage consumers and highlight product features.
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