Dyson Launches its New and Updated Supersonic r Hairdryer
References: dysoncanada & theverge
Dyson’s redesigned Supersonic r hairdryer introduces a more compact and lightweight build, improving usability and maneuverability. The new model is 30% smaller and 20% lighter than its predecessor, with an ergonomic shape—resembling a lowercase “r”—that enhances visibility and flexibility during styling.
A streamlined motor, spinning at 130,000 RPM, is now housed within the handle, ensuring better weight distribution for reduced strain. The Supersonic r also incorporates three disc-shaped heating elements, magnetically attached styling accessories embedded with RFID technology, and easy-to-use controls.
The Supersonic was originally launched in 2016, and has only received color updates since its launch. The release of the Supersonic r back in 2024 marks the first time the brand has built upon the product's existing reputation.
Image Credit: Dyson
A streamlined motor, spinning at 130,000 RPM, is now housed within the handle, ensuring better weight distribution for reduced strain. The Supersonic r also incorporates three disc-shaped heating elements, magnetically attached styling accessories embedded with RFID technology, and easy-to-use controls.
The Supersonic was originally launched in 2016, and has only received color updates since its launch. The release of the Supersonic r back in 2024 marks the first time the brand has built upon the product's existing reputation.
Image Credit: Dyson
Trend Themes
1. Compact Haircare Devices - Advancements in miniaturization are paving the way for more portable and easily manageable haircare technology.
2. Ergonomic Designs - Leveraging ergonomic shapes in product design can significantly enhance user comfort and efficiency.
3. Integrated Smart Accessories - The fusion of RFID technology with styling tools reflects a move toward intelligent, customized user experiences in personal care.
Industry Implications
1. Personal Care Appliances - Innovations in hairdryer design are pushing the boundaries of conventional personal care appliances.
2. Consumer Electronics - The incorporation of advanced electronics into everyday devices is transforming the consumer electronics landscape.
3. Technology and Fashion - The intersection of cutting-edge technology and fashion-forward design is invigorating the hair and beauty industry.
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