The Phillips ShaveEverywhere Campaign
Going Like Sixty — September 26, 2008 — Marketing
References: shaveeverywhere & adage
Guys, have you ever tried explaining your usage of a total body groomer to trim your nether regions to your father?
Philips has renewed their ShaveEverywhere campaign with some new manologues. This one features a chap explaining how “...a smaller nest makes the bird looks larger.”
Philips first launched the viral five years ago comparing man parts that might need grooming with fruits and nuts. Philips has not removed the original campaign, learning that web marketing may need more time than usual before reaching critical mass.
Philips has renewed their ShaveEverywhere campaign with some new manologues. This one features a chap explaining how “...a smaller nest makes the bird looks larger.”
Philips first launched the viral five years ago comparing man parts that might need grooming with fruits and nuts. Philips has not removed the original campaign, learning that web marketing may need more time than usual before reaching critical mass.
Trend Themes
1. Male Grooming - Opportunity for disruptive innovation in male grooming products and services.
2. Viral Marketing - Opportunity for disruptive innovation in creating engaging and shareable marketing campaigns.
3. Humor in Advertising - Opportunity for disruptive innovation in incorporating humor to grab audience's attention and build brand awareness.
Industry Implications
1. Personal Care Products - Opportunity for disruptive innovation in developing grooming products tailored for men's specific needs.
2. Digital Marketing - Opportunity for disruptive innovation in leveraging digital platforms to create viral marketing campaigns.
3. Advertising and Marketing - Opportunity for disruptive innovation in using humor as a strategy to connect with consumers and differentiate from competitors.
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