When it comes to catching a viewer's attention, going outside the bounds of what is socially acceptable is often necessary to make an impression, and these scandalous ad techniques are definitely making a statement with their bold and often sensual themes.
With the amount of advertisements that people see both on television and outdoors, messages and commercials are easily forgotten and dismissed. That's why opting to create an ad with shockingly outrageous aspects such as over-sexualized images and revealing poses can serve as a unique element to draw in new consumers. From suggestive alcohol ads to steamy denim prints, these scandalous ad techniques are sure to leave viewers shocked by the use of strong sexual themes.
Whether you agree with these risque marketing tactics or not, there's no denying that these scandalous techniques are aspects that will surely grab your attention.
45 Scandalous Ad Techniques

45
Hipster Advertising
The Men's 2011 American Apparel Ad Keeps it Clean This Time

44
Hot Hipster Bodywear Lookbooks
Sultry Bathing Suits in the new American Apparel SS 2011 Collection
43
Sassy Punk Denim Ads
The Juicy Jeans by Juicy Couture Fall 2013 Campaign Stars Behati Prinsloo
42
Suggestively Sexy Lookbooks
Friend of Mine 'Other Side of Love' Collection by Akila Berjaoui
41
Sci-Fi Foliage-Filled Campaigns
The Duvetica Spring Summer 2013 Melds Fashion with Fantasy
40
Risque Comic-Inspired Ads
The Diesel 'Only the Brave' Print Ads Heat Up
39
Sexy Animals to Sell Jeans
Ichi's Be The Babe Among Animals Ads
38
Sultry Shoe Lookbooks
The Umbro 1350 Lookbook Blends Sensuality and Style
37
Pantless Footwear Ads
The Stuart Weitzman Fall 2013 Campaign Stars a Leggy Kate Moss
36
Weightlifting Biker Babes
The Drykorn Spring Summer 2010 Ads Make Working Out Look Hot
35
Leggy Car Rental Ads
Long Limbed Models and Elite Promise to Get You ‘There' Faster
34
Sultry Bicycle Campaigns
The Armani Jeans Justin Anderson ad is Alluring Athletic
33
Pirate Queen Fashion
Helena Christensen For Agent Provocateur
32
Girl-On-Girl Supermodel Ads
Longchamp Campaign Evokes Lesbianism (UPDATE)
31
Fashionable Special Effects Commercials
Levi's (Live Unbuttoned)
30
Steamy Denim Ads
Calvin Klein Jeans Spring 2010 Campaign Stars Eva Mendes and Jamie Dornan
29
Junkfood Passion
Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy
28
Flamboyant Parenting Ads
Sexy Advertisements Bring in Attention to 'Parenting 101'
27
Sultry Jewelry Shoots
Andrea Klarin Jewelry Shoot for Figaro Shows Simplicity is Key
26
Sexy Sumo Wrestlers (UPDATE)
Subaru Forester 2009 Ads Now in Print
25
Scandalous Shaving Ads
Babyliss Men Shaver Poster Pushes Grooming Etiquette for Make-Out Sessions
24
Seductive Victorian Fashion Ads
The Chanel Resort 2013 Campaign Stars a Sultry Cara Delevingne
23
Richly Sultry Fashion Ads
Gucci Pre-Fall 2012 Campaign is Glamorously Seductive
22
Scandalous Ladylike Campaigns
The Phoenix Keating SS12/13 Ads Combine Sensuality With Elegance
21
Passionate Embrace Shoots
The Gucci Cruise 2010 Campaign's Scandalous Poolside Frolicking
20
Soccer Star Models
Samsung Ads Blend Risque With Talent
19
Vitruviashion Campaigns
YSL and Christy Turlington Channel Leonardo da Vinci for Fall-Winter 2009
18
Billie Jean-Inspired Ads
Light-Up Dance Floors in the Sultry Armani Exchange Holiday 2009 Campaign
17
Soft Skin-Revealing Ads
The Emporio Armani SS12 Campaign Once Again Stars a Sultry Rihanna
16
Sensualvertising Yoga Jeans
Second Clothing ‘Feel Good, Real Good' Celebrates Curves
15
Sultry Denim Campaigns
The Calvin Klein Fall 2012 Jean Line Features Steamy Lara Stone
14
Ferocious Footwear Fashion
The Jimmy Choo Fall 2011 Campaign Stars Raquel Zimmermann
13
Suggestive Alcohol Ads
The V2O Pure Grain Vodka Campaign is a Sensual Celebration
12
Passionate Pirate Ads
The Marisa Miller 'Captain Morgan Rum' TV Spot Will Fight to the Death
11
Peeping Tom Backfire Ads
The Samsung Smart TV Commercials Feature Angela Bellotte
10
Supermodels for Cell Phones
Adriana Lima Strips for Samsung
9
Risque Royalty-Inspired Advertising
This Project Runway Ad Stripped Down Its Models
8
Charitable Groping Ads
The Breast Cancer Alliance Takes a Risque Advertising Route
7
Scandalous Morphing Ink Ads
Ads for Ecofill Ink Cartridges Remove Color to Reverse Innocent Scenes
6
Lippalicious Commercials
Baileys "Listen To Your Lips"
5
Marketing 100 Calories
Cadbury Thins: Stapler, Panties, Blemish
4
Stripping Tennis Star Ads
Rafael Nadal for Armani Video is Complete with Body-Baring Scenes
3
Burlesque Burger Campaigns
The Nando's Little Hotties Ads are Sassy
2
Partying Cross-Dresser Ads
The Red Off Campaign Hides Nighttime Escapades From the Day
1
Soaking Wet Commercials
The Chad White Joop! Splash Fragrance Campaign is Rock Solid
Related Ideas
Dynamic Chunky Branded Sandals
adidas' Adilette 22 XLG Silhouette is Secured by a Heel Strap
Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
Model-Approved Footwear Campaigns
Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Animal Patterned Lifestyle Sneakers
adidas Presents a New Jungle Pattern on the Samba Sneaker
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Espadrille-Like Lifestyle Sneakers
adidas Introduces a Textural Pair of a CLOT Gazelle Shoe
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Cheeky Summer-Inspired Fashion Collections
The Saint Laurent Tan Lines Collection is Playful
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Textural Breathable Lifestyle Shoes
CLOT Takes a Spin at a Pair of the adidas Gazelle Sneakers
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Weatherized Lifestyle Sneakers
adidas Introduces its GORE-TEX Gazelle for the Season Ahead
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Gold-Toe Sneaker Lines
The Made in Schiaparelli Sneaker Blends Streetwear & High-End Sensibilities
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Seductive Winter Loungewear Lines
Kim Kardashian‘s SKIMS’ Brand Has a New Winter Heat Collection
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Outdoor Explorative Trail-Tested Shoes
adidas Presents the New Skychaser GORE-TEX Footwear Model
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Exclusive Hairy Textural Sneakers
adidas Introduces Two New Textural Campus 00 Sneaker Models
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Stealthy Modern Monochromatic Fashion
ADER ERROR Introduces the Black Tag Collection
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Mobile Device Durability Ads
The Apple 'Trust Issues' Ad Showcases the iPhone 16 Ceramic Shield
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Fashion-Forward Sporty Apparel
CLOT and adidas Join Forces Once Again on a New Collection
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Provocative Fall Fragrances
BORNTOSTANDOUT's New Collection Clashes Clean and Animalic Notes
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Ultra-Thin Premium Fashion Sneakers
Prada Introduces a Look at the Dynamic Collapse Sneaker
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Couture Technical Sneaker Models
Juntae Kim Remixes a Pair of Salomon Sneakers for Fashion Week
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Hotline-Inspired Footwear Campaigns
Sydney Sweeney Stars in HEYDUDE's ‘The Fashion Crisis Hotline’
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Fragrance-Forward Bodycare
BORNTOSTANDOUT's Body Care Collection is a Sensorial Treat
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Loofah-Inspired Textural Sneakers
Caroline Hu Joins adidas on a Special SS24 Collection
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Holiday-Ready British-Made Footwear Campaigns
Church’s Holiday 2024 Campaign is Festive & Stylish
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Dessert-Hued Underwear Ranges
The Stripe & Stare Chocolate Collection Highlights an Earthy Hue
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Waist Trainer-Focused Campaigns
SculptTouch Has Launched the #Sculpttouchatwork Initiative