When it comes to catching a viewer's attention, going outside the bounds of what is socially acceptable is often necessary to make an impression, and these scandalous ad techniques are definitely making a statement with their bold and often sensual themes.
With the amount of advertisements that people see both on television and outdoors, messages and commercials are easily forgotten and dismissed. That's why opting to create an ad with shockingly outrageous aspects such as over-sexualized images and revealing poses can serve as a unique element to draw in new consumers. From suggestive alcohol ads to steamy denim prints, these scandalous ad techniques are sure to leave viewers shocked by the use of strong sexual themes.
Whether you agree with these risque marketing tactics or not, there's no denying that these scandalous techniques are aspects that will surely grab your attention.
45 Scandalous Ad Techniques
45
Hipster Advertising
The Men's 2011 American Apparel Ad Keeps it Clean This Time
44
Hot Hipster Bodywear Lookbooks
Sultry Bathing Suits in the new American Apparel SS 2011 Collection
43
Sassy Punk Denim Ads
The Juicy Jeans by Juicy Couture Fall 2013 Campaign Stars Behati Prinsloo
42
Suggestively Sexy Lookbooks
Friend of Mine 'Other Side of Love' Collection by Akila Berjaoui
41
Sci-Fi Foliage-Filled Campaigns
The Duvetica Spring Summer 2013 Melds Fashion with Fantasy
40
Risque Comic-Inspired Ads
The Diesel 'Only the Brave' Print Ads Heat Up
39
Sexy Animals to Sell Jeans
Ichi's Be The Babe Among Animals Ads
38
Sultry Shoe Lookbooks
The Umbro 1350 Lookbook Blends Sensuality and Style
37
Pantless Footwear Ads
The Stuart Weitzman Fall 2013 Campaign Stars a Leggy Kate Moss
36
Weightlifting Biker Babes
The Drykorn Spring Summer 2010 Ads Make Working Out Look Hot
35
Leggy Car Rental Ads
Long Limbed Models and Elite Promise to Get You ‘There' Faster
34
Sultry Bicycle Campaigns
The Armani Jeans Justin Anderson ad is Alluring Athletic
33
Pirate Queen Fashion
Helena Christensen For Agent Provocateur
32
Girl-On-Girl Supermodel Ads
Longchamp Campaign Evokes Lesbianism (UPDATE)
31
Fashionable Special Effects Commercials
Levi's (Live Unbuttoned)
30
Steamy Denim Ads
Calvin Klein Jeans Spring 2010 Campaign Stars Eva Mendes and Jamie Dornan
29
Junkfood Passion
Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy
28
Flamboyant Parenting Ads
Sexy Advertisements Bring in Attention to 'Parenting 101'
27
Sultry Jewelry Shoots
Andrea Klarin Jewelry Shoot for Figaro Shows Simplicity is Key
26
Sexy Sumo Wrestlers (UPDATE)
Subaru Forester 2009 Ads Now in Print
25
Scandalous Shaving Ads
Babyliss Men Shaver Poster Pushes Grooming Etiquette for Make-Out Sessions
24
Seductive Victorian Fashion Ads
The Chanel Resort 2013 Campaign Stars a Sultry Cara Delevingne
23
Richly Sultry Fashion Ads
Gucci Pre-Fall 2012 Campaign is Glamorously Seductive
22
Scandalous Ladylike Campaigns
The Phoenix Keating SS12/13 Ads Combine Sensuality With Elegance
21
Passionate Embrace Shoots
The Gucci Cruise 2010 Campaign's Scandalous Poolside Frolicking
20
Soccer Star Models
Samsung Ads Blend Risque With Talent
19
Vitruviashion Campaigns
YSL and Christy Turlington Channel Leonardo da Vinci for Fall-Winter 2009
18
Billie Jean-Inspired Ads
Light-Up Dance Floors in the Sultry Armani Exchange Holiday 2009 Campaign
17
Soft Skin-Revealing Ads
The Emporio Armani SS12 Campaign Once Again Stars a Sultry Rihanna
16
Sensualvertising Yoga Jeans
Second Clothing ‘Feel Good, Real Good' Celebrates Curves
15
Sultry Denim Campaigns
The Calvin Klein Fall 2012 Jean Line Features Steamy Lara Stone
14
Ferocious Footwear Fashion
The Jimmy Choo Fall 2011 Campaign Stars Raquel Zimmermann
13
Suggestive Alcohol Ads
The V2O Pure Grain Vodka Campaign is a Sensual Celebration
12
Passionate Pirate Ads
The Marisa Miller 'Captain Morgan Rum' TV Spot Will Fight to the Death
11
Peeping Tom Backfire Ads
The Samsung Smart TV Commercials Feature Angela Bellotte
10
Supermodels for Cell Phones
Adriana Lima Strips for Samsung
9
Risque Royalty-Inspired Advertising
This Project Runway Ad Stripped Down Its Models
8
Charitable Groping Ads
The Breast Cancer Alliance Takes a Risque Advertising Route
7
Scandalous Morphing Ink Ads
Ads for Ecofill Ink Cartridges Remove Color to Reverse Innocent Scenes
6
Lippalicious Commercials
Baileys "Listen To Your Lips"
5
Marketing 100 Calories
Cadbury Thins: Stapler, Panties, Blemish
4
Stripping Tennis Star Ads
Rafael Nadal for Armani Video is Complete with Body-Baring Scenes
3
Burlesque Burger Campaigns
The Nando's Little Hotties Ads are Sassy
2
Partying Cross-Dresser Ads
The Red Off Campaign Hides Nighttime Escapades From the Day
1
Soaking Wet Commercials
The Chad White Joop! Splash Fragrance Campaign is Rock Solid
Related Ideas
Dynamic Chunky Branded Sandals
adidas' Adilette 22 XLG Silhouette is Secured by a Heel Strap
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Espadrille-Like Lifestyle Sneakers
adidas Introduces a Textural Pair of a CLOT Gazelle Shoe
Cheeky Summer-Inspired Fashion Collections
The Saint Laurent Tan Lines Collection is Playful
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Textural Breathable Lifestyle Shoes
CLOT Takes a Spin at a Pair of the adidas Gazelle Sneakers
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Weatherized Lifestyle Sneakers
adidas Introduces its GORE-TEX Gazelle for the Season Ahead
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sophisticated Monotonal Footwear
adidas Spotlights the Formal Stan Smith Freizeit Shoe
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Gold-Toe Sneaker Lines
The Made in Schiaparelli Sneaker Blends Streetwear & High-End Sensibilities
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Exclusive Hairy Textural Sneakers
adidas Introduces Two New Textural Campus 00 Sneaker Models
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Provocative Fall Fragrances
BORNTOSTANDOUT's New Collection Clashes Clean and Animalic Notes
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
All-Over Patterned Skate Sneakers
UNDERCOVER & Vans OTW Highlight Anarchy is the Key
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Couture Technical Sneaker Models
Juntae Kim Remixes a Pair of Salomon Sneakers for Fashion Week
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Stealthy Technical Sneaker Models
COMME des GARÇONS and Salomon Create a Special XT-6 Sneaker
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Loofah-Inspired Textural Sneakers
Caroline Hu Joins adidas on a Special SS24 Collection
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Holiday-Ready British-Made Footwear Campaigns
Church’s Holiday 2024 Campaign is Festive & Stylish
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Dessert-Hued Underwear Ranges
The Stripe & Stare Chocolate Collection Highlights an Earthy Hue