Rafael Nadal for Armani Video is Complete with Body-Baring Scenes
Katherinev123 — October 14, 2011 — Marketing
References: fashionetc & fashion.telegraph
This Rafael Nadal for Armani video comes on the heels of another risque video made by the designer label that features pop star Rihanna changing clothes in the backseat of a car.
Now, the label has employed tennis champion Rafael Nadal to star in a similarly body-baring ad. Nadal is shown running through a parking garage in an Armani tuxedo, stripping off pieces of his tux as he runs. After spying a bag containing a change of clothes, Nadal strips down to his (Armani) underwear to put on a double-denim outfit by Emporio Armani.
At the end of the Rafael Nadal for Armani video, the tennis hunk ends up on the roof of the garage, where a huge Armani logo is taking off from a helipad. As the Telegraph puts it, "...it's not about the plot..."
Now, the label has employed tennis champion Rafael Nadal to star in a similarly body-baring ad. Nadal is shown running through a parking garage in an Armani tuxedo, stripping off pieces of his tux as he runs. After spying a bag containing a change of clothes, Nadal strips down to his (Armani) underwear to put on a double-denim outfit by Emporio Armani.
At the end of the Rafael Nadal for Armani video, the tennis hunk ends up on the roof of the garage, where a huge Armani logo is taking off from a helipad. As the Telegraph puts it, "...it's not about the plot..."
Trend Themes
1. Body-baring Fashion Ads - Opportunity for fashion brands to create attention-grabbing ads featuring athletes and celebrities in body-baring outfits.
2. Celebrity-driven Fashion Advertising - Opportunity for fashion brands to leverage the popularity and image of celebrities and athletes to promote their products.
3. Controversial Marketing Campaigns - Opportunity for fashion brands to generate buzz and provoke discussion through provocative marketing campaigns featuring well-known figures.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage celebrity endorsements in their marketing campaigns to increase brand exposure and attract consumers.
2. Sports and Athletics - Companies in the sports and athletics industry can use the popularity of well-known athletes to promote their products and services through endorsement deals and advertising campaigns.
3. Advertising and Marketing - Marketing and advertising firms can create controversial and provocative campaigns featuring celebrities and athletes to generate buzz and increase visibility for their clients.
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