The V2O Pure Grain Vodka Campaign is a Sensual Celebration
Leslie Chen — February 27, 2013 — Marketing
References: leoburnett & adsoftheworld
Explicitly advertised as "strictly for adults," these V2O Pure Grain Vodka print ads will pique your interest with their risque and sensual attitude.
A series of three different images, the campaign was created by advertising agency Blackpencil India and Leo Burnett in Gurgoan, India. Each of the images feature a different night-out scenario: enjoying drinks with friends, meeting someone new at the bar and getting even more intimate with them. The ads each have their own copy, but my personal favorite is the one accompanying the image of getting to know someone new, which reads: "You could lose more than your phone."
The V2O Pure Grain Vodka campaign draws you in with its dark and seductive photography and may leave you thirsty for a drink.
A series of three different images, the campaign was created by advertising agency Blackpencil India and Leo Burnett in Gurgoan, India. Each of the images feature a different night-out scenario: enjoying drinks with friends, meeting someone new at the bar and getting even more intimate with them. The ads each have their own copy, but my personal favorite is the one accompanying the image of getting to know someone new, which reads: "You could lose more than your phone."
The V2O Pure Grain Vodka campaign draws you in with its dark and seductive photography and may leave you thirsty for a drink.
Trend Themes
1. Suggestive Alcohol Ads - The use of explicit and sensual imagery in alcohol advertisements to target adult consumers.
Industry Implications
1. Alcohol Advertising - The alcohol industry can explore the use of provocative visuals and copy in their marketing campaigns.
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