The Breast Cancer Alliance Takes a Risque Advertising Route
Shelby Lee Walsh — January 5, 2010 — Social Good
References: breastfestfilmfest & adsoftheworld
The Breast Cancer Alliance has opted for a more risque television advertisement this time around. With the help of advertising agency Juniper Park based in Toronto, Canada and chief creative officers Alan Madill and Terry Drummond, this is one hilariously misleading spot. It may look like the boy is groping the girl beside him, but things are not always what they seem.
Presented by Rethink Breast Cancer, Breast Fest is the film festival that targets breast cancer and is definitely worth checking out.
Presented by Rethink Breast Cancer, Breast Fest is the film festival that targets breast cancer and is definitely worth checking out.
Trend Themes
1. Provocative Advertising Campaigns - The rise of ads that push boundaries in order to capture attention may create opportunities for companies to showcase socially conscious messages in a shocking and effective way.
2. Misleading Marketing Techniques - As companies continue to push boundaries with misleading ads, there is a potential for ethical concerns and backlash. However, if done in a tasteful and socially conscious manner, these techniques can create viral campaigns and generate brand awareness.
3. Creative Fundraising Strategies - Charitable organizations may benefit from exploring creative fundraising strategies beyond traditional methods, such as risque advertisements, in order to capture public attention and generate donations.
Industry Implications
1. Advertising - Advertising agencies may benefit from finding ways to push boundaries with provocative campaigns while maintaining ethical standards and aligning with socially conscious causes.
2. Non-profit - Charitable organizations may benefit from exploring creative fundraising strategies beyond traditional methods, such as risque advertisements, in order to capture public attention and generate donations.
3. Entertainment - Charitable film festivals, such as Breast Fest, may benefit from using unconventional marketing techniques, such as provocative advertisements, in order to generate public interest and increase attendance.
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