The Emporio Armani SS12 Campaign Once Again Stars a Sultry Rihanna
Meghan Young — January 20, 2012 — Fashion
Once again, Rihanna shows some skin for the Emporio Armani SS12 campaign. Although she may be turning her sultry siren side on high, the ad campaign is softly sexy instead of boldly provocative. Rihanna is seen lounging about in lacy lingerie in the bedroom and curve-hugging denim in the living room.
Shot in Dublin, Ireland, by fashion photography duo Mert & Marcus, the Emporio Armani SS12 campaign is much more candid and natural than the label’s Fall 2011 ad campaign, which saw Rihanna donning a pixie-cut blond wig and involving herself in a somewhat seedy deal. Nevertheless, these images are still in line with last year’s direction since it revolves around monochromatic visuals with a rock-inspired aesthetic.
Sensual and gritty, the Emporio Armani SS12 campaign will captivate both men and women.
Shot in Dublin, Ireland, by fashion photography duo Mert & Marcus, the Emporio Armani SS12 campaign is much more candid and natural than the label’s Fall 2011 ad campaign, which saw Rihanna donning a pixie-cut blond wig and involving herself in a somewhat seedy deal. Nevertheless, these images are still in line with last year’s direction since it revolves around monochromatic visuals with a rock-inspired aesthetic.
Sensual and gritty, the Emporio Armani SS12 campaign will captivate both men and women.
Trend Themes
1. Soft Skin-revealing Ads - Disruptive innovation opportunity: Exploring creative ways to showcase the sensuality of products without being boldly provocative.
2. Candid and Natural Campaigns - Disruptive innovation opportunity: Embracing a more candid and natural approach to advertising, moving away from overly staged and edited visuals.
3. Monochromatic Visuals with a Rock-inspired Aesthetic - Disruptive innovation opportunity: Infuse the advertising visuals with a monochromatic and rock-inspired aesthetic to create a unique brand identity.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Reimagining how fashion brands showcase their products through visually appealing and sensually curated advertisements.
2. Photography - Disruptive innovation opportunity: Experimenting with new photography techniques and styles to capture candid and natural moments in advertising campaigns.
3. Lingerie and Denim - Disruptive innovation opportunity: Innovating in the lingerie and denim industries by designing products that are both sensual and comfortable.
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