Light-Up Dance Floors in the Sultry Armani Exchange Holiday 2009 Campaign
Jacqueline Parrish — October 30, 2009 — Fashion
References: armaniexchange & fashiongonerogue
For the Armani Exchange Holiday 2009 campaign, the company chose a light-up, multicolored dance floor as a backdrop. The scene was set, complete with smoke and two genetically perfect models.
The Armani Exchange Holiday 2009 campaign features some sweet looking holiday designs including holiday glitter, gorgeous embellished denim pants, hot spike heels and sexy jackets. The Armani Exchange Holiday 2009 campaign is a sultry holiday dance party.
Implications - Taking inspiration from pop-culture icons allows companies to infuse a product with the particular individual's influence. In doing so, a product can then gain prestige over competitive brands due to this power of association. Companies should consider the ways in which their products can garner control through a particular icon's pre-established authority.
The Armani Exchange Holiday 2009 campaign features some sweet looking holiday designs including holiday glitter, gorgeous embellished denim pants, hot spike heels and sexy jackets. The Armani Exchange Holiday 2009 campaign is a sultry holiday dance party.
Implications - Taking inspiration from pop-culture icons allows companies to infuse a product with the particular individual's influence. In doing so, a product can then gain prestige over competitive brands due to this power of association. Companies should consider the ways in which their products can garner control through a particular icon's pre-established authority.
Trend Themes
1. Influencer-inspired Marketing - Companies can leverage the influence of pop-culture icons to enhance the appeal and prestige of their products.
2. Interactive Advertisements - Utilizing light-up and interactive elements in advertisements can create memorable and engaging experiences for consumers.
3. Holiday-themed Campaigns - Creating holiday-specific marketing campaigns can attract consumer attention and capitalize on seasonal shopping trends.
Industry Implications
1. Fashion - Fashion brands can incorporate influencer-inspired marketing strategies to differentiate their products and attract target consumers.
2. Advertising and Marketing - Interactive advertisements offer new opportunities to captivate audiences and deliver brand messages in unique ways.
3. Retail - Holiday-themed campaigns can help retail businesses stand out during the festive season and boost sales.
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