Pride-positive products that support the LGBTQ community have been making an impact across multiple industries. From food items like LGBTQ-supporting lattes and colorful pride chips, to apps and games (like inclusive action games and gender-inclusive dating apps), pride-positive products are popping up in many places.
At such a divisive time in Western culture, activism has grown to be more and more socially necessary no matter what one might believe in. Asserting one's political or social stance by choosing products is a way to make an impact, even if it's a more passive decision.
Companies are responding to this by producing a variety of supportive products.These products find appeal not only in the LGBTQ community, but to those looking to express their support of LGBTQ rights. Brands looking to make their support known are releasing products with socially driven intentions behind them.
25 Celebratory Pride Products
From Gold-Plated Pride Necklaces to LGBT-Celebrating Vodka Bottles:
Mary Van Puymbroeck — May 15, 2017 — Social Good
25
Colorful LGBT-Supporting Sneakers
The New Converse Pride Collection is Inspired by the LGBT Flag
24
Pride Clothing Collections
Adidas Has Launched a Clothing Collection Celebrating LGBTQ Communities
23
Sky-High Rainbow Platforms
Gucci's New Rainbow Creepers Celebrate LGBT Pride Month
22
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
21
LGBT-Supporting Lattes
Costa Coffee is Serving Up Rainbow Lattes in Support of Pride Celebrations
20
Prideful Denim Collections
The New Levi's Pride Collection Advocates for LGBTQ Communities
19
Drag Queen Coloring Books
'Drag Queens of the South' is a Performance-Focused Coloring Book
18
Political Pride Collections
The 'Make America Gay Again' T-Shirts Celebrate Pride Month
17
LGBT Support Rings
This Ring Was Designed in Response to Homophobia in Romania
16
LGBT Self-Defense Classes
This Brazilian Martial Arts School Helps Women and LGBT People
15
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
14
LGBT Teen Community Apps
LGBT+ Amino Helps People Find Others in Their Community on a Global Scale
13
Gold-Plated Pride Necklaces
10% of Proceeds from This Poppy Lissiman Necklace Will Go to Charity
12
LGBTQ-Inspired Athletic Clothing
Nike Has Come Out with Its 2016 BETRUE Collection
11
LGBT-Supporting Hockey Tape
This Pride Tape Shows Support On and Off the Ice for Athletes
10
LGBT Coloring Books
The 'Chin Up, Dreamboat' Coloring Book Illustrates the Aftermath of a Breakup
9
LGBT-Friendly Gyms
This Inclusive Wellness Center Welcomes LGBT and Minority Members
8
Patriotic Pride Hats
These Hats Parody Trump's Campaign Slogan and Support the LGBTQ Community
7
LGBT Activist Cereal Packaging
The New Wheaties Box Features Olympian Greg Louganis
6
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
5
Prideful Nail Polish Collections
SinfulColors' Pride Collection Celebrate LGBT Rights
4
Pride-Inclusive Action Games
Stockholm Pride Added a Rainbow-Filled Parade to GTA 5
3
Virtual Rainbow Soccer Kits
The FIFA 2017 Rainbow Kit Raises Awareness for Gay Athletes
2
Pride-Supporting Basketball Shirts
The NBA Supports Pride With LGBT-Inspired Basketball Shirts
1
Pride-Celebrating Basketball Shoes
Nike's 'Be True' Collection Pays Tribute to World Pride
Related Ideas
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Pride-Celebrating Jewelry Collections
Olaeda Partners with Jamie Pandit for a Unique Collection
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Playful Pride-Inspired Candles
Candier Launches the 'Sounds Gay. Yay, I’m in Candle'
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Pride-Inspired Safe Spaces
Sephora Launched 'Brave Spaces' in Honor of Pride
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Sporty Pickle-Themed Apparel
Vlasic Pickles and Think Roylyn Unveil a Pickle-Focused Collection
Celebratory Spirit Jackets
The Jameson St. Patrick’s Eve Jacket Was Made with Reed Art Department
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
Pride Juice Packs
The Pressed Juicery Pride Pack Arrives in Time for Pride
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Pride Month Technology Products
The Apple 2024 Pride Collection Boasts Neon Colors
Vodka-Branded Holiday Lines
Tito's Handmade Vodka Launches Kinda Ugly Holiday Collection
Filipino QSR-Themed Merchandise
Jollibee Launches its New Merchandise Platform for Loyal Customers
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Pride-Celebrating Jewelry Lines
Awe Inspired Collaborated with Zane Phillips on a Jewlery Range
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Limited-Edition Hairspray Packaging
DESIGNME Celebrates Pride with the HOLD.ME Three-Way Hairspray
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Boycott-Supporting Phone Apps
Buycott Helps Consumers Decide Whether to Buy or Avoid a Brand
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Celebrity Pride Partnerships
Betsey Johnson and Miley Cyrus Announce a Happy Hippie Partnership
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Co-Branded Juice Bottles
Natalie's Orchid Island Juice and Lilly Pulitzer Design New Juice Bottles
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Vegan-Friendly Champagne Accessories
The Stella McCartney x Veuve Clicquot Collection is Playful
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Vibrant Pride Month Makeup
The Makeup Revolution Beam Bright Rainbow Highlighter is Easy to Use
Boldly Creative Tequila Campaigns
DELEÓN Tequila Launched its ‘Bold Spirits, Rise’ Campaign
LGBTQ Youth-Benefiting Doughnuts
Voodoo Doughnut's Pride Bar Doughnut Supports It Gets Better
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Chic Multi-Colored Lockers
Mustard Made Partners with Josh and Matt for the Rainbow Standard
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Margarita-Celebrating Snapback Hats
Mexican Sugar is Selling Margarita Merch on February 22
Pride Month Nail Polishes
The Sally Hansen x Pride Limited Edition Collection Supports GLAAD
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Supplier Diversity Initiatives
Diageo's Procurement Strategy Promotes Inclusion and Empowerment
LGBTQ+ Business Networking Apps
'Famm Connect' Showcases Queer-Owned Businesses
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Rainbow Skincare Sets
Beekman 1802's Bloom with Pride Set Features Colorful Mini Booster Serums
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Charitable Pride Month Burgers
Honest Burgers Brooklyn Stonewall Inn Edition is Available Now
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Prideful Sprinkle-Topped Shakes
Shake Shack Unveils the New Pride Shake Ahead of Pride Month
Denim Pride Collections
Levi's Releases Its Pride Collection Called Rainbow Rodeo
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Diverse Beverage Partnerships
LibDib Integrates Diverse Powered Brands to Boost Inclusivity
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Pride-Honoring Bird Figurines
Target Dresses Up the Pride Birds to Celebrate this Month
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Message-Driven Merch Collections
Lucky Beverage Company's Merch Collection Celebrates Resilience
Pride-Themed Performance Socks
MoveActive is Celebrating Pride 2024 with Love Wins
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Tequila Shot Glass Boards
Saludi Glassware's Product is Colorful and Affordable
LGBTQ Employee Programs
Intuit India's Partnership with Leading With Pride Supports LGTBQ Workers
Non-Toxic Personal Care Products
Zebra Offers a Variety of Products with Clean Ingredients
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Inclusive Cafe Drinkware
Starbucks Japan Cold Cup Tumbler No Filter Supports the LGBTQ+ Community
Pride-Inspired Eyewear Collections
Eyebuydirect's Pride On Collection Supports The Trevor Project
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
LGBTQ-Supporting Beer Cans
'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging
Inclusive LGBTQ+ Events
LA Pride Collaborates with Let's Party L|P to Present Pride is Universal
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Celebratory Stonewall Beers
The Stonewall Inn IPA from the Brooklyn Brewery is Arriving in the UK
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Activist-Honouring Hazy IPAs
The Rainbows Everywhere IPA Celebrates Pride Month
Pride Month Popcorn Snacks
These Popcorn Shed Pride Month Products Come in Two Chromatic Options
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Pride-Celebrating Cracker Packs
Tempo Crackers Created a Rainbow-Hued Pride Pack
Flavorful Festive Food Products
These Premier Foods Limited-Edition Products Come in Four Options
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Prideful Cider Retail Kits
These Strongbow Pride Kits Help Retailers Get Ready for the Event
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
In-Browser Task Organization
Pride is a Todo List Chrome Extension That Boosts Productivity
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Pride-Themed Rainbow Donuts
Crosstown x Chef John Whaite Support Homeless LGBTQIA+ Young People
Stunning Cause-Supporting Dishes
PrayerBowls Are a New Product that Support Global Change