The Stonewall Inn IPA from the Brooklyn Brewery is Arriving in the UK
Michael Hemsworth — March 22, 2024 — Marketing
References: brooklynbrewery & talkingretail
The Stonewall Inn IPA from the Brooklyn Brewery is making its debut across the pond in the UK to provide consumers with a bright, crisp libation to enjoy with friends and family alike.
The beer was created by the brewery in partnership with the iconic New York City venue and will be brewed in the UK by Carlsberg Marston's. The beer is characterized by its bold grapefruit flavor profile that's quite citrusy to help balance out the bitterness of the hops. The beer prioritizes an inclusive profile with rainbow branding that will immediately be recognizable as a sign of its LGBTQ+ support.
The Stonewall Inn IPA from the Brooklyn Brewery features the motto 'Fresh. Lively. Proud' and will be stocked year-round at Co-op and Nisa.
The beer was created by the brewery in partnership with the iconic New York City venue and will be brewed in the UK by Carlsberg Marston's. The beer is characterized by its bold grapefruit flavor profile that's quite citrusy to help balance out the bitterness of the hops. The beer prioritizes an inclusive profile with rainbow branding that will immediately be recognizable as a sign of its LGBTQ+ support.
The Stonewall Inn IPA from the Brooklyn Brewery features the motto 'Fresh. Lively. Proud' and will be stocked year-round at Co-op and Nisa.
Trend Themes
1. Inclusive Branding - Opportunities for brands to showcase LGBTQ+ support through visible inclusivity, like rainbow branding on products and merchandise.
2. Cross-border Collaboration - Potential for international partnerships between breweries to bring unique beer offerings to new markets and expand global reach.
3. Citrus-infused Brews - Rising trend of grapefruit and citrus flavor profiles in beers to cater to consumers seeking bright and refreshing libations.
Industry Implications
1. Brewing - Breweries exploring innovative collaborations and inclusive marketing strategies to stand out in the competitive beer market.
2. Retail - Retailers adopting year-round stocking of specialty beers with unique flavor profiles to attract diverse consumer segments and drive sales.
3. Beverage - Beverage industry witnessing a surge in demand for citrus-infused brews that offer a new sensory experience for consumers seeking variety.
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