If you made it your mission to get a message across, how would you do it? The PSAs and awareness campaigns featured in the cluster below highlight a sampling of the most moving, effective tactics we've seen people use to get their messages across. Ranging from videos to gruesome guerrilla stunts, they bring awareness to topics ranging from eating disorders to a focus on environmental issues.
The creators of these powerful PSAs did their part to get the message out to us; now we're doing our part to help spread the message to you.
52 Powerful PSAs and Awareness Ads to Stir Your Emotions

49
Shockvertising
PETA Slaughters Humans

48
Shockvertising
Does It Work? Jury Still Out

47
Gruesome Shockvertising
Sony PSP Retry Ad
46
F-ck the Environment
Diesel's Global Warming Ready Campaign
45
Anorexia Billboard Shocks Milan Fashion Week
44
Powerful PSAs
Sexual Abuse
43
Painted Models for Awareness
Bullets 4 Peace
42
Nude Shockvertising
AnimaNaturalis Strips Women for Animal Rights
41
Naked On A Glacier
Hundreds Freeze For Global Warming Campaign
40
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
39
Mutant Humans for Global Warming
The Beacon's Reversing Evolution Campaign
38
Shockvertising Smokefree Campaign
NHS: Get Unhooked
37
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness
36
Child Shockvertising in PSAs
Anti-Smoking Ads Feature Kids with Adult Hands Holding Cigs
35
Powerful PSAs
Smoking is Murder
34
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
33
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
32
Suggestive Celebratory PSAs
Stockholm Celebrates Condoms
31
Suicidal Animated Animals
Disturbing Global Warming PSA
30
Fake Editorials for Awareness
APAV Anti-Domestic Abuse Campaign
29
Plastic Dolls for Awareness
Anti-Genital Mutilation Camapaign
28
Reverse Psychology PSAs
Don't Vote Campaign Shows Killer Oil Prices
27
Designer PSAs
Karl Lagerfeld Road Safety Campaign
26
Stomach-Churning Safety Ads
Australian Worksafe PSA
25
Skinned Polar Bears for Global Warming
Visceral Friends of the Earth PSA
24
Anti-Gay Language PSAs
Hilary Duff Discourages Homophic Slang
23
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
22
Cheeky PSAs
Sensoa Teen STD Ad
21
Backwards Awareness Commercials
Anti Binge Drinking PSAs
20
Animated Art as a PSA
'Burma Viral' for Myanmar
19
Celebrity PSAs
Sexual Harassment by Hayden Panettiere
18
Award-Winning PSAs
Animated Amnesty International "Signatures"
17
Humans as Earth's Parasites
Animated Environment PSA
16
Biomimicry PSAs
Thai Safe Sex Ad Uses Spiders, Snakes
15
Raising Awareness of Suffering
Animated PSA Promotes ‘Pain Without Borders'
14
Animal Cavities For Smuggling
Anti-Cocaine PSA Featuring Pablo the Drug Mule Dog
13
Famine Chic PSA
Starving People Sell Luxury
12
Reverse Psychology Election PSAs
A-Listers Say "Don't Vote"
11
Suicidal Anti-Smoking PSAs
Thought-Provoking Help Line Ad
10
Sensual Foodvertising
PETA Rude Food PSA
9
Human Fires for Awareness
BBQ Stunt for Burn Victims
8
Floating Bodies for Awareness
Frankfurt 'Tag des Fluechtlings' Campaign
7
Celebrity Cancer Survivor PSAs
Fran Drescher's ‘Cancer Schmancer' Awareness
6
Human Trafficking PSAs
Samilia Foundation ‘Attached to Work' Campaign
5
Awareness For Signs of Sexual Abuse
'Open Your Mouth' PSA
4
Public Urination for Water Conservation
MTV Switch "Slash" PSA
3
Animated Disabled Animals
'Creature Discomforts' For Awareness
2
Celebrity Mock PSAs
Your Vote, Your Choice by Hayden Panettiere
1
Ringtones for AIDS Awareness
Bill & Melinda Gates Funded Indian PSA
Related Ideas
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Food Pairing Campaigns
Trigger the Taste Celebrates Beloved Heinz Matchups
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Unconventional Health Food Ads
RXBar is the Ultimate B.S. Blocker This New Year
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Humorous Educational Campaigns
AI Investment Fraud Takes Center Stage in a New Awareness Campaign
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Weapon-Awareness Music
Logic's 'Iron Pipeline' Anthem Highlights the Gun Trafficking Crisis
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Mental Well-Being Foundations
The AE Foundation Launched on World Mental Health Day
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Emotional Short Films
Johnson & Johnson’s New Emotional Film Sheds Light on Severe Depression
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Stigma-Addressing Diabetes Shorts
Abbott Has Released a New Short Film — Above the Bias
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Accessibility-Centered Ads
Apple's Holiday Ad Highlights Accessibility with AirPods Pro 2
Joyful Workout Commercials
Les Mills International Debuts an Empowering and Dynamic Campaign
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign