Anti-Cocaine PSA Featuring Pablo the Drug Mule Dog
Sandra Winn — December 11, 2008 — Social Good
References: talktofrank & youtube
Pablo the Drug Mule Dog wants addicts to “Talk to Frank” in this anti-cocaine PSA put out by the UK which features poor Pablo with his chest and stomach cut open to hide coke.
The “Talk to Frank” video begins with Pablo the Drug Mule Dog narrating his ordeal. He asks, “You know that feeling you get when you wake up in a basement with a gaping hole in your chest? No? Well, I’ve had better mornings. Turns out, I’ve been used to smuggle drugs into this country.”
Pablo the drug mule dog then narrates a day in the life with cocaine users. At the end of the story, an 800 number and website appear that read “Talk to Frank.”
“Talk to Frank” is a very informative website with a supportive community offering help for those who are addicted to drugs or concerned friends and family who fear their loved ones are addicted to them.
Shocking Public Service Ads like the UK’s “Talk to Frank”, starring Pablo the drug mule dog are, in my opinion, one of many great ways to reach out to those who are addicted to drugs or know someone who is. And, as disturbing as it may be to see a dog whose body cavity is used for drug smuggling, it’s a harsh reality that happens everyday whether we know it or not.
The “Talk to Frank” video begins with Pablo the Drug Mule Dog narrating his ordeal. He asks, “You know that feeling you get when you wake up in a basement with a gaping hole in your chest? No? Well, I’ve had better mornings. Turns out, I’ve been used to smuggle drugs into this country.”
Pablo the drug mule dog then narrates a day in the life with cocaine users. At the end of the story, an 800 number and website appear that read “Talk to Frank.”
“Talk to Frank” is a very informative website with a supportive community offering help for those who are addicted to drugs or concerned friends and family who fear their loved ones are addicted to them.
Shocking Public Service Ads like the UK’s “Talk to Frank”, starring Pablo the drug mule dog are, in my opinion, one of many great ways to reach out to those who are addicted to drugs or know someone who is. And, as disturbing as it may be to see a dog whose body cavity is used for drug smuggling, it’s a harsh reality that happens everyday whether we know it or not.
Trend Themes
1. Animal Cavity Smuggling Trend - The trend of using animal cavities for drug smuggling creates opportunities for innovative drug detection and tracking technologies.
2. Shocking Public Service Ads Trend - The trend of using shocking public service ads like the UK's 'Talk to Frank' featuring Pablo the drug mule dog creates opportunities for innovative and attention-grabbing marketing campaigns.
3. Drug Addiction Support Trend - The trend of providing websites and communities like 'Talk to Frank' that offer help and support for drug addicts and their loved ones creates opportunities for innovative digital therapeutics and mental health technologies.
Industry Implications
1. Law Enforcement Industry - Law enforcement agencies can take advantage of the animal cavity smuggling trend by investing in drug detection technologies and training programs to identify and stop these smuggling methods.
2. Advertising and Marketing Industry - The use of shocking public service ads like 'Talk to Frank' creates opportunities for the advertising and marketing industry to develop innovative campaigns that raise awareness on drug addiction and offer help and support for those affected.
3. Healthcare Industry - The drug addiction support trend creates opportunities for the healthcare industry to develop innovative digital therapeutics and mental health technologies that offer personalized support and treatment for drug addicts and their loved ones.
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