A-Listers Say "Don't Vote"
Hjortur — October 2, 2008 — Pop Culture
References: latimesblogs.latimes & politico
Leonardo DiCaprio made a new video with a few of his fellow celebrity friends, people like Dustin Hoffman, Eva Longoria, Jennifer Aniston, Aston Kutcher, Eva Longoria, Ellen Degeneres, Forrest Whitaker and...did I mention Eva Longoria?
These A-listers take a unique approach to getting out the vote in this election PSA--by telling viewers not to vote. Watch the video to see what I mean.
Implications - Print ads and telethons can be effective for PSAs, but consumers need something that's more entertaining. The use of celebrities for comic relief is often a vehicle to propel an issue in a way that will attract both the older and the younger demographic. While the use of famous figures isn't always readily available, PSAs can capitalize on the entertainment factor via humor.
These A-listers take a unique approach to getting out the vote in this election PSA--by telling viewers not to vote. Watch the video to see what I mean.
Implications - Print ads and telethons can be effective for PSAs, but consumers need something that's more entertaining. The use of celebrities for comic relief is often a vehicle to propel an issue in a way that will attract both the older and the younger demographic. While the use of famous figures isn't always readily available, PSAs can capitalize on the entertainment factor via humor.
Trend Themes
1. Reverse Psychology Marketing - The utilization of opposite messaging to intrigue an audience and garner attention for a cause.
2. Celebrity-backed Content - The use of famous faces to spread a message for a campaign through humor and entertainment.
3. Humorous Psas - Creating a relatable PSA through humor and aiding recall.
Industry Implications
1. Entertainment - The entertainment industry can explore the creation of humorous PSA compositions.
2. Marketing and Advertising - Marketing teams can implement reverse psychology methods in their campaigns for an edgy approach.
3. Political Campaigns - Political campaigns can use celebrity influence and humor to drive attention to their visions and motives.
4.4
Score
Popularity
Activity
Freshness
