Animated Environment PSA
Marissa Brassfield — September 12, 2008 — Eco
References: threeleggedlegs
Directorial studio Three Legged Legs used a new spin on the environmental PSA for their short film "Humans!" by depicting the human race as a parasite on a personified Earth.
Greg Gunn, Casey Hunt and Reza Rasoli are the men behind Three Legged Legs. Their short environment PSA is tongue-in-cheek and cleverly animated, but its message is crystal clear. Humans are rapidly-reproducing consumers that use up vital resources, kill everything that lives and pollute everything they touch.
In addition to this environment PSA, Three Legged Legs has also completed work for Sony Vaio, Havaianas, Amp Energy Drink, Zune, Sprint, and GE.
Greg Gunn, Casey Hunt and Reza Rasoli are the men behind Three Legged Legs. Their short environment PSA is tongue-in-cheek and cleverly animated, but its message is crystal clear. Humans are rapidly-reproducing consumers that use up vital resources, kill everything that lives and pollute everything they touch.
In addition to this environment PSA, Three Legged Legs has also completed work for Sony Vaio, Havaianas, Amp Energy Drink, Zune, Sprint, and GE.
Trend Themes
1. Animated Environmental Psas - Opportunity for creating animated PSAs that deliver powerful messages about the environment in a clever and engaging way.
2. Depicting Humans as Parasites - Potential for creating thought-provoking content that portrays humans as parasites, emphasizing the negative impact of human behavior on the Earth.
3. Critical Consumption and Resource Depletion - Growing awareness of the negative consequences of human overconsumption and its impact on depleting vital resources, driving the need for sustainable practices and solutions in various industries.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity for creating powerful and impactful advertisements that promote awareness and social responsibility towards environmental issues.
2. Film and Animation - Opportunity for filmmakers and animators to create thought-provoking content that challenges conventional thinking and sparks conversations about human behavior and its impact on the planet.
3. Environmental Sustainability - Growing demand for innovative solutions and practices that promote environmental sustainability across industries, from energy to manufacturing and beyond.
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