Once upon a time, sizes two and under were the ideal body shape, but now, plus-size models are taking over the fashion world and making a stand. As plus-size models become more readily featured in editorials, fashion shows and ad campaigns, the conventional viewpoint that skinny is chic is quickly deteriorating to make room for healthier, more real and curvier women.
While curvaceous bodies are the most seen body type out there, it only makes sense that the fashion culture celebrates realistic voluptuous figures. From full-figured swimsuit campaigns to plus-size models featured on magazine covers and naked curvaceous editorials, celebrating glamorized curves is super sexy. Are curvy plus-size models just a fad? I doubt it -- curves are the epitome of the female body after all so I think full-figured models are here to stay.
35 Examples of Plus-Size Models

35
Full-Figured Fashion
Marie Claire France Curvy Issue Highlights Plus-Sized Pictorials

34
Controversial Curvy Catwalks
Full Figured Fashion Show in New York Straddles Obesity & Empowerment

33
Plus-Sized Editorials
There are ‘Curves Ahead' in V Magazine
32
Plus-Sized Bombshell Shoots
Curvaceous Tara Lynn in Italian Magazine D Channels Marilyn Monroe
31
Curvaceous Swimwear Photoshoots
The GQ Turkey 'Alyssa Miller' Editorial is Sensually Sophisticated
30
Voluptuous Vintage Photoshoots
Plus Size Pin-Up April Flores Gives Big Time Glamor
29
Gloaming Swimwear Galleries
The Vogue Spain 'El Cuerpo' Editorial Stars a Curvy Hilary Rhoda
28
Plus-Sized Pompadours
Crystal Renn Rocks Out in the 'Size Matters' TUSH Magazine Issue
27
Full-Figured Swimwear Spreads
‘Every Body is a Hot Body' in Glamour Magazine
26
Retro Full-Figured Editorials
The S Moda May 19 2012 Photoshoot Stars a Sultry Candice Huffine
25
Retro Voluptuous Editorials (UPDATE)
The Vogue Italia June 2011 Photoshoot is Drop Dead Gorgeous
24
Full Figured Models
Lexibags Abandons Thin
23
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
22
Versatile Voluptuous Vixens
The US Vogue November 2012 Issue Features Kate Upton
21
Shrinking Plus-Sized Models
Crystal Renn Looks Skinnier in Fashion for Passion Photos
20
Plus-Sized Editorials
Crystal Renn Works It for Harper's Bazaar
19
Full-Figured Fashion Shows
Beth Ditto Struts Down the Stage for Jean Paul Gaultier
18
Curvaceous Body Campaigns
The Whitney Thompson 'Love Your Body Day' Ad Features Beauty Au Natural
17
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
16
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
15
Vintage Glamazon Shoots
The Savaje Corazon Vogue Mexico Editorial is Over-the-Top
14
Big and Beautiful Model Videos
NYC Agency Muse Plus Promotes Voluptuous Models
13
Anti-Flattering Fashion
Gisela Ramirez Designs Daring Outfits for Plus-Sized Women
12
Cage-Inspired Bras
Enclosed Coop Underwear
11
Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
10
Patterned Plus-Sized Fashion
The Cosmopolitan Australia April 2013 Editorial Stars Robyn Lawley
9
Virtuous Voluptuous Vixens
Jalouse Magazine October 2012 Stars a Sultry Kate Upton
8
Curvaceous Corseted Celebs
The Kim Kardashian Glamour is Demure and Sultry
7
Controversial Staff Retaliations
Mark Fast's Plus-Sized Models Cause Staffers to Walk Out
6
Curvaceous Cowgirls
Ron English's Dairy Diva Immortalized in 3D
5
Black Satin Frocks
The Christina Hendricks Capitol File Spread is Effortlessly Elegant
4
Curvaceous Housewife Covers
The Christina Hendricks GQ September 2010 Cover is Dangerously Lusty
3
Chic Plus-Sized Ensembles
The CarmaKoma Fall 2011 Collection is Downtown Cool
2
Reality Diva Denim Lines
Kardashian Kollection for Sears Made to Complement the Sisters' Bodies
1
Curve-Celebrating Catwalks
The JMS Just My Size Show Reveals Trendy Plus-Sized Fashions
Related Ideas
Model-Approved Footwear Campaigns
Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Frilly Feminine Swimwear
Hunza G Introduces a New Swimwear Collection for Summer 2024
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
Sunsoaked Swimwear Campaigns
Triangl's Villa Livia Campaign Evokes Eternal Summer
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Festive Loungewear Collections
SKIMS Holiday Collection Offers Festive Comfort and Style
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Inclusive Singer Clothing Collections
This New Jessica Simpson Collection is Arriving at Walmart
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Pointelle Intimates Capsules
Cou Cou Intimates Introduces the 'Summer of Intimates' Campaign
Color-Rich Swimsuit Collections
TRIANGL Debuts its 'Country Club' Capsule Featuring Beloved Styles
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Functional Support Bras
Parade Debuts its 'Underwire Bra Collection'
Mediterranean-Inspired Swimwear Collections
Luli Fama Boasts the Escape into the Blue Collection
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
High-Performance Women's Activewear
Oner Active Unveiled its Legendary Capsule Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Functional Everyday Object Collections
Goux Studio Showcases the New Modular Plus Collection
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Ultra-Comfortable Sports Dresses
The Body Sculpt Dress Contours Your Body for a Flattering Fit
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Valentine's Day Intimates Collections
Yitty's Valentine's Day Shop Embraces Confidence with Style
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Oversized Denim Campaigns
Pacsun Co-Created Better in Baggy with The Pacsun Collective
Ultra-Sophisticated Bridal Collections
Self-Portrait Launches Its Striking 2024 Bridal Capsule
Festive Organic Cotton Intimates
The Cou Cou Holiday Collection Has Just Dropped
Enchanting Mediterranean Swim Collections
Bydee Presents the Casa Del Sol Collection
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
High-Performance Sculpted Fitnesswear
Nike and SKIMS Announced NikeSKIMS, a New Brand for Women
Transformative Shaping Dresses
Body by Miraclesuit Offers a Smooth and Sculpted Silhouette
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
White-Tonal Bridal Swimwear
Hunza G Unveils a New Bridal Swimwear Collection for the Summer
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Flattering Retro Oversized Denim
JNCO Jeans Back a Triumphant Return with a Wide Silhouette
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Chic Compression Swimwear
Carve Designs' Sonny Compression One Piece Boasts UPF 50+ Protection
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Provocative Pre-Fall Fashion
Natasha Zinko Unveils the BACK 2 CAMP Capsule for Pre-Fall
Elegant Fashion Shows
Naomi Campbell and PrettyLittleThing Collaboare for New York Fashion Week
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Celebrity-Collaborative Athletic Lines
Fabletics Presents the By Khloé Line with Khloé Kardashian
Buttery Soft Bodywear Capsules
Lululemon's Wundermost Presents its New Ultra Soft Nulu Line
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Size-Inclusive Towels
TOWEL is Replacing "One-Size-Fits-All" Towels with a More Inclusive Options
Inclusive Collaborative Swimwear
Gillette Venus Taps The Saltwater Collective for the New Swimwear
Eclectic Preppy Summer Apparel
BEAMS PLUS Introduces a New Capsule Prepared for Summer
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Inclusive Denim Campaigns
Torrid Launches Spring 2025 Collection with Buy-More Savings
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Timeless Swimwear Designs
frëkl Swimwear Boasts the Well-Fitting Icon One-Piece
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Stylish Sun-Protective Swimwear
Hunza G's New UPF Collection Protects Consumers from the Sun
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Empowering Shapewear Collections
Popilush Debuted Its Latest Capsule at 'Meet Me in New York'
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Sustainable Swimwear Collections
Kosta Kini Has Launched a New Versatile Swimwear Collection
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Supportive Maternity Shapewear
Shapermint's Maternity Collection Comforts Throughout Motherhood
Shapewear Empowering Giveaways
Shapellx Celebrates 4th Anniversary with #XpressYourself Campaign
Inclusive Wardrobe Staples
NORMFORM Champions Those Who Do Not Fit Societal Norms
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Waist Trainer-Focused Campaigns
SculptTouch Has Launched the #Sculpttouchatwork Initiative
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Plus-Shaped Wall-Mounted Designs
Goux Studio Introduces its Minimal Plus Collection