Shapellx Celebrates 4th Anniversary with #XpressYourself Campaign
Grace Mahas — September 22, 2023 — Marketing
References: shapellx
Leading shapewear brand, Shapellx, is celebrating its 4th anniversary with the launch of the #XpressYourself campaign, offering customers a chance to win an all-expenses-paid trip for two to Universal Studios Hollywood. The brand, renowned for its premium shapewear and activewear, has been empowering women to embrace their confidence through high-quality products for the past four years.
To participate, entrants are required to create a 20-second outfit change video showcasing Shapellx shapewear, using the hashtag #XpressYourselfGiveaway and tagging @Shapellxofficial. Following, liking, and commenting will earn extra points. The grand prize includes round-trip airfare, one-night hotel accommodation, and Universal Studio tickets.
The campaign, running from September 23rd to October 8th, is a testament to Shapellx’s commitment to celebrating self-expression and body positivity, while also expressing gratitude to its loyal customer base.
To participate, entrants are required to create a 20-second outfit change video showcasing Shapellx shapewear, using the hashtag #XpressYourselfGiveaway and tagging @Shapellxofficial. Following, liking, and commenting will earn extra points. The grand prize includes round-trip airfare, one-night hotel accommodation, and Universal Studio tickets.
The campaign, running from September 23rd to October 8th, is a testament to Shapellx’s commitment to celebrating self-expression and body positivity, while also expressing gratitude to its loyal customer base.
Trend Themes
1. Self-expression - Shapellx's #XpressYourself campaign encourages customers to showcase their unique style and personality through outfit change videos using the brand's shapewear.
2. Body Positivity - Shapellx's anniversary campaign promotes body confidence and embraces diversity by celebrating self-expression and showcasing the brand's high-quality shapewear products.
3. Giveaways - Shapellx's #XpressYourself campaign offers customers the opportunity to win an all-expenses-paid trip for two to Universal Studios Hollywood, reinforcing the brand's commitment to rewarding and engaging its loyal customer base.
Industry Implications
1. Fashion - The fashion industry can take inspiration from Shapellx's anniversary campaign to promote self-expression, body positivity, and engage customers through giveaways.
2. Retail - Retailers can explore the potential of running interactive campaigns like Shapellx's #XpressYourself campaign to build brand loyalty, generate customer engagement, and reward loyal customers.
3. Travel and Tourism - The travel and tourism industry can learn from Shapellx's giveaway campaign strategy to attract customers by offering exciting experiences and alluring rewards to drive customer engagement and increase brand visibility.
3.4
Score
Popularity
Activity
Freshness
