Whether PETA’s unique brand of shockvertising pleases or patronizes its viewers, it always achieves one goal--making headlines. PETA protests regularly employ shock and awe to raise awareness of animal rights violations, and the organization’s fervor in this regard has polarized the populace.
Most recently, PETA protested Ringling Brothers. 30 activists passed out hundreds of flyers deriding circus animal cruelty at the opening night of a scheduled performance at Western Kentucky University. The show sold about 100 tickets and was canceled.
Here are 26 other PETA protests that have helped to inspire change and lessen animal cruelty--or at least make headlines.
27 Provocative PETA Protests
25
Strip and Switch
PETA Video Uses Stripping to Get You to See Animal Abuse
24
Shockvertising
PETA Slaughters Humans
23
Naked For A Cause
Alicia Silverstone Strips Down For PETA
22
Nude For PETA
Sophie Monk + 5 Other Celebs Strip For Animals
21
Eva Mendes Would Rather Go Naked
PETA Anti-Fur Campaign
20
"I'd Rather Go Naked Than Wear Fur"
PETA's Latest Sexy Ads
19
Risque Public Protests
PETA: Bare Skin, Not Bear Skin
18
Olympic Activists
Amanda Beard Naked for PETA
17
PETA's New Ad Campaign
Alicia Mayer in a Lettuce Bikini
16
VERY Controversial Vogue Spreads
Vogue Paris Literally Flips PETA
15
High Fashion Fur
French Vogue August Issue Will Anger PETA
14
Jackass Naked for Animals
Steve-O Prefers Ink Over Mink in PETA Ads
13
Vigilante Ads
Lettuce Lady Responds To PETA Ad Ban in Texas
12
Meet the Trollsen twins
PETA's War on "Hairy-Kate" and "Trashley"
11
Breast Milk Ice Cream
PETA Asks Ben & Jerry's To Use Human Dairy
10
PETA Strike Against McDonalds
Shocking Nursery Rhyme
9
Sending Your Hair to Celebrities
PETA's Birthday Idea for the Trollsen Twins
8
PETA Winning KFC Battle
New Classic Vegetarian Sandwich
7
Peta2 on Facebook
I Am Not A Nugget Group
6
Sensual Foodvertising
PETA Rude Food PSA
5
Shocking PETA Ads
Kentucky Fried Cruelty
4
Activists vs Fashion Industry
PETA Protests Donna Karan
3
Boycotting to Force Change
PETA Gets H & M to Change Wool
2
Eco-Friendly Activist Totes
Peta2's Trollsen Twins Bag
1
PETA Cyber Snow Globe
Shake Up Animal Haters
Related Ideas
Cartoon-Transformed Algae Exhibits
Hello Kitty and Algae Collide Worlds for Expo 2025 in Japan
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Holiday-Inspired Conservation Collections
WWF Launched Its Conservation Collection for Christmas
Plant-Based Breakfast Menus
Alpro and a Michelin-Trained Chef Collaborated on Inspiring Eats
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Rice Straw Fashion Collections
Siam Kubota and Greyhound Original Launch 'Turn Waste to Agri-Wear'
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Plant-Based Meat Resolution Campaigns
Beyond Meat 'Literally The Least You Can Do' is Cheeky
Luxurious Chic Outerwear Collections
FREED Boasts a Stunning Line of Cruelty-Free Outerwear
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Unfair Advent Calendars
Tony’s Chocolonely Countdown Calendar Challenges the Chocolate Industry
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Dog-Friendly Holiday Kits
The Beggin' Pawliday Cheer Kit Invites Pets to Join the Holiday Cheer
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Pet Toy Takeback Programs
PetSmart is Testing a Takeback Program for Dog Toys with West Paw
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Ethical Animal Transport Initiatives
Qatar Airways Cargo Launched a Cutting-Edge Animal Centre
Swine-Centric Cooling Pads
These Pads Proactively Reduce Body Temperature Of Barn-Dwelling Hogs
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Pet Store Recycling Initiatives
The Pet Supplies Plus Recycle Program Features TerraCycle
Anxiety-Alleviating Animal Experiences
The Gentle Barn May Alleviate Stress During Back-To-School
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Plastic-Free Laundry Challenges
The Tru Earth Plastic Free July Challenge Reduces Household Waste
Awareness-Raising Rolling Papers
VIBES and the Last Prisoner Project Launch RELEASE PAPERS
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Animal Welfare Initiatives
Max Mara Fashion Group Announced its Commitment to be Fur-Free
Piquant Plant-Based Patties
Rebellyous Foods' Spicy Kickin’ Patties Deliver Bolder Flavor
Plant-Based Chicken Alternatives
Recreate Foods Makes Nuggets, Filets & More for Foodservice
Vegan Lifestyle Gift Cards
The Vegan Gift Card from epay is Touted as the First of its Kind
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Regenerative Meat Burgers
Hopdoddy Burger Bar is Now Using Regenerative Meat from Force of Nature
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Recycling Advocate Holograms
HypnoCat is Promoting the Great Cable Challenge in Waterloo Station
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Plastic Puffer Jackets
The FUTUREPUFFER SIGNATURE Won a PETA Vegan Fashion Award
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Outdoor Ecosystem Campaigns
Kodiak x Vital Ground Foundation Present the 'Keep It Wild' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Upcycled Pet Treats
Phelps Pet Products’ Disney Table Scraps are Award-Winning & Waste-Reducing
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Biological Recycling Parkas
Stella McCartney & Protein Evolution Create Designs with AI & Biology
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
Animal Welfare Collaborations
Dixie Belle Paint Partners with North Shore Animal League America
Cruelty-Free Pimple Patches
E.l.f. Expands its Blemish Breakthrough Collection
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
Cultivated Canned Pet Foods
Omni & Meatly Developed Pet Food Made with Cultivated Chicken Protein
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Outdoor Wildlife Exhibitions
The Great Elephant Migration Exhibit Features Life-Size Sculptures
Emotive Nail Polishes
Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Alt Protein Dog Meals
Planet A's High-Protein Food for Dogs Blends Plant & Insect Ingredients
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Cult-Favorite Horror Film Celebrations
MPI Media & MoMA Celebrate The Texas Chainsaw Massacre
Pet-Calming Channels
Fore Fireworks Season, Sky and NOW Created BonfireNight with Dogs Trust
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Transformational Yoga Activities
The CircusYoga Program is Fit for Ages 7 to 107
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Cruelty-Free Cosmetic Updates
Avon Beauty Products are Now Leaping Bunny-Approved
Nationwide Pet Adoption Events
Pedigree Shelter Sunday Helps Adoptable Pets Find Homes
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Vegan Body Waxing Strips
Estrid's Vegan Wax Strips Work Efficiently on the Entire Body
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Kyoto-Inspired Solo Art Exhibitions
Philadelphia Gallery Displayed Ode to Kyoto and It's Wild Here
Limited-Edition Meatless Sandwiches
PLNT Burger's Chik’n Parm Promotes Sustainable Choices
Lamb-Inspired Meat Alternatives
PLNT Plant-Based Lamb Strips Pair Well with Indian Curry
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Outdoorsy Branding Initiatives
REI Co-Op Continues Its Tradition of Closing All 190 Locations
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Planet-Friendly Dog Foods
THE PACK's Wet Dog Food Nourishes with Plant-Based Proteins
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Nature-Inspired Design Objects
Students at Tecnológico de Monterrey Design the Plant-Based Series
Plant-Based Coffee Campaigns
Minor Figures Launches the 'Dairy Disloyalty' Awareness Campaign
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Cruelty-Free Deodorants
Axe has Joined PETA's Beauty Without Bunnies List
Slaugherhouse-Transformed Unique Museums
Cave Bureau Creates the Anthropocene Museum 9.0