Whether PETA’s unique brand of shockvertising pleases or patronizes its viewers, it always achieves one goal--making headlines. PETA protests regularly employ shock and awe to raise awareness of animal rights violations, and the organization’s fervor in this regard has polarized the populace.
Most recently, PETA protested Ringling Brothers. 30 activists passed out hundreds of flyers deriding circus animal cruelty at the opening night of a scheduled performance at Western Kentucky University. The show sold about 100 tickets and was canceled.
Here are 26 other PETA protests that have helped to inspire change and lessen animal cruelty--or at least make headlines.
27 Provocative PETA Protests

25
Strip and Switch
PETA Video Uses Stripping to Get You to See Animal Abuse

24
Shockvertising
PETA Slaughters Humans

23
Naked For A Cause
Alicia Silverstone Strips Down For PETA
22
Nude For PETA
Sophie Monk + 5 Other Celebs Strip For Animals
21
Eva Mendes Would Rather Go Naked
PETA Anti-Fur Campaign
20
"I'd Rather Go Naked Than Wear Fur"
PETA's Latest Sexy Ads
19
Risque Public Protests
PETA: Bare Skin, Not Bear Skin
18
Olympic Activists
Amanda Beard Naked for PETA
17
PETA's New Ad Campaign
Alicia Mayer in a Lettuce Bikini
16
VERY Controversial Vogue Spreads
Vogue Paris Literally Flips PETA
15
High Fashion Fur
French Vogue August Issue Will Anger PETA
14
Jackass Naked for Animals
Steve-O Prefers Ink Over Mink in PETA Ads
13
Vigilante Ads
Lettuce Lady Responds To PETA Ad Ban in Texas
12
Meet the Trollsen twins
PETA's War on "Hairy-Kate" and "Trashley"
11
Breast Milk Ice Cream
PETA Asks Ben & Jerry's To Use Human Dairy
10
PETA Strike Against McDonalds
Shocking Nursery Rhyme
9
Sending Your Hair to Celebrities
PETA's Birthday Idea for the Trollsen Twins
8
PETA Winning KFC Battle
New Classic Vegetarian Sandwich
7
Peta2 on Facebook
I Am Not A Nugget Group
6
Sensual Foodvertising
PETA Rude Food PSA
5
Shocking PETA Ads
Kentucky Fried Cruelty
4
Activists vs Fashion Industry
PETA Protests Donna Karan
3
Boycotting to Force Change
PETA Gets H & M to Change Wool
2
Eco-Friendly Activist Totes
Peta2's Trollsen Twins Bag
1
PETA Cyber Snow Globe
Shake Up Animal Haters
Related Ideas
Cartoon-Transformed Algae Exhibits
Hello Kitty and Algae Collide Worlds for Expo 2025 in Japan
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Fashion Industry Greenwashing Reports
Fashion Takes Action Zeroes in on Greenwashing Practices
Cultivated Meat Certification Labels
C-Label from V-Label is a Certification for Cultivated Foods
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Plant-Based Breakfast Menus
Alpro and a Michelin-Trained Chef Collaborated on Inspiring Eats
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Luxury Artful Veterinary Clinics
Kelly Wearstler Designs the King Animal Hospital in Ontario
Rice Straw Fashion Collections
Siam Kubota and Greyhound Original Launch 'Turn Waste to Agri-Wear'
Biobased Pet Care Collections
Mrs. Meyer's for Pets Meets the Rising Demand for Pet Care Solutions
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Gun Violence Prevention Films
Sandy Hook Promise Turns a Childhood Symbol Into a Call for Action
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Spoof Sparkling Water Cans
Liquid Death's Can of Art Pokes Fun at a Controversial Work of Art
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Pet-Protecting Holiday Insurance
Figo Pet Insurance Unveiled Thanksgiving Counter Surf Insurance
Pet Toy Takeback Programs
PetSmart is Testing a Takeback Program for Dog Toys with West Paw
Ethical Protein Cat Treats
Ten Lives Makes Lickable Cat Treats with Precision Fermentation and AI
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Ethical Pet Nutrition Deals
Premium Pet Food Brand Open Farm Offers Significant Holiday Discounts
Ethical Animal Transport Initiatives
Qatar Airways Cargo Launched a Cutting-Edge Animal Centre
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Charity Organization Rebrands
Humane World for Animals Launches a Powerful Campaign
Pop Star-Themed Animals
Toronto Humane Society Presents Taylor Swift-Themed Cats
Satirical Political Campaigns
The Thoughts & Prayers Toilet Paper Campaign Calls Out Inaction
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Anxiety-Alleviating Animal Experiences
The Gentle Barn May Alleviate Stress During Back-To-School
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Plastic-Free Laundry Challenges
The Tru Earth Plastic Free July Challenge Reduces Household Waste
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
AI-Enhanced Pet Adoption Photos
The Personality Pics AI Tool Helps More Pets Find Forever Homes
AI-Driven Pet Ecosystems
Pet Madness Revolutionizes the Way Pet Owners, Brands & Vets Connect
Animal Welfare Initiatives
Max Mara Fashion Group Announced its Commitment to be Fur-Free
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Monarch Butterfly-Inspired Digital Billboards
LG Electronics Expands Its Endangered Species Series
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Vegan Lifestyle Gift Cards
The Vegan Gift Card from epay is Touted as the First of its Kind
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Festive Pet Streaming Services
PetSmart's Home for the Pawlidays Keeps Dogs and Cats Entertained
Cultivated Meat Chatbots
The Cultivator Uses AI to Answer Questions About Cultivated Meat
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Recycling Advocate Holograms
HypnoCat is Promoting the Great Cable Challenge in Waterloo Station
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Recycled Plastic Puffer Jackets
The FUTUREPUFFER SIGNATURE Won a PETA Vegan Fashion Award
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Pizza Rental Pop-Ups
Daiya's Crustbuster Invited Visitors to Sample Dairy-Free Flavors
Outdoor Ecosystem Campaigns
Kodiak x Vital Ground Foundation Present the 'Keep It Wild' Campaign
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Piquant Plant-Based Patties
Rebellyous Foods' Spicy Kickin’ Patties Deliver Bolder Flavor
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Pet-Calming Channels
Fore Fireworks Season, Sky and NOW Created BonfireNight with Dogs Trust
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Cruelty-Free Pimple Patches
E.l.f. Expands its Blemish Breakthrough Collection
Animal Welfare Collaborations
Dixie Belle Paint Partners with North Shore Animal League America
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Artisan-Style Plant-Based Meats
Planteneers is Showcasing a Broad Range of Plant-Based Meats
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Outdoor Wildlife Exhibitions
The Great Elephant Migration Exhibit Features Life-Size Sculptures
Emotive Nail Polishes
Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness
Yogurt Ex-Blocking Ads
Stonyfield Fights Against Toxins by Launching the Toxic Ex Challenge
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Pet-Themed Branding Initatives
Lyft and Animal Planet Promoted Puppy Bowl in February
Non-Toxic Personal Care Products
Zebra Offers a Variety of Products with Clean Ingredients
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Veteran’s Day-Honoring Shirts
Untuckit’s Patriotic Shirt Supports Veterans and First Responders
Cult-Favorite Horror Film Celebrations
MPI Media & MoMA Celebrate The Texas Chainsaw Massacre
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Statement Short Films
'The Trial' by Gandja Monteiro Exposes Realities of Abortion Bans
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Provocative Banned Books Installations
The American Bookbinders Museum Debuts 'Banned Books Jail'
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Cruelty-Free Cosmetic Updates
Avon Beauty Products are Now Leaping Bunny-Approved
Outdoorsy Branding Initiatives
REI Co-Op Continues Its Tradition of Closing All 190 Locations
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Vegan Body Waxing Strips
Estrid's Vegan Wax Strips Work Efficiently on the Entire Body
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Plant-Based Cafeteria Options
This School District is Launching Plant-Based Lunch Options
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Lamb-Inspired Meat Alternatives
PLNT Plant-Based Lamb Strips Pair Well with Indian Curry
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Planet-Friendly Dog Foods
THE PACK's Wet Dog Food Nourishes with Plant-Based Proteins
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Nature-Inspired Design Objects
Students at Tecnológico de Monterrey Design the Plant-Based Series
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Plant-Based Coffee Campaigns
Minor Figures Launches the 'Dairy Disloyalty' Awareness Campaign
Cruelty-Free Deodorants
Axe has Joined PETA's Beauty Without Bunnies List
Celeb Wellness Initiatives
The Jhenetics Initiative Brings Wellness to Frontline Firefighters