Avon Beauty Products are Now Leaping Bunny-Approved
Michael Hemsworth — July 3, 2024 — Fashion
References: avon & beautypackaging
Avon beauty products have officially received the Leaping Bunny seal from the Cruelty Free International Leaping Bunny Program, which will no doubt catch the attention of new and existing fans alike. The legacy beauty product brand took a phased approach to screening more than 8,000 raw materials and engaged with suppliers for more than 4,000 raw materials to ensure a smooth transition. The initiative first started in summer of 2023 when Avon began a partnership with Cruelty Free International to oversee its shift towards products that are certified to not be tested on animals.
Cruelty Free International CEO Michelle Thew commented on its partnership with Avon saying, "It’s been an amazing journey for Avon to receive Leaping Bunny approval and I am delighted that its entire range of products are now confirmed as cruelty-free. It has been really exciting to work with Avon to help end animal testing and to welcome such a global brand and household name fully into the Leaping Bunny family. I look forward to our continued partnership to help end animal testing.”
Cruelty Free International CEO Michelle Thew commented on its partnership with Avon saying, "It’s been an amazing journey for Avon to receive Leaping Bunny approval and I am delighted that its entire range of products are now confirmed as cruelty-free. It has been really exciting to work with Avon to help end animal testing and to welcome such a global brand and household name fully into the Leaping Bunny family. I look forward to our continued partnership to help end animal testing.”
Trend Themes
1. Certified Cruelty-free Products - The Leaping Bunny approval for Avon signifies an industry-wide shift towards ethical beauty standards.
2. Ethical Material Sourcing - Avon's comprehensive screening of 8,000 raw materials underscores a growing demand for transparent supply chains in cosmetics.
3. Partnerships for Ethical Certifications - Collaborations between beauty brands and organizations like Cruelty Free International highlight the increasing importance of third-party certifications.
Industry Implications
1. Beauty and Cosmetics - The adoption of cruelty-free certifications by major brands amplifies the ethical movement within the beauty industry.
2. Ethical Consumer Goods - The focus on cruelty-free practices indicates a broader trend towards ethical consumption and responsible production.
3. Sustainable Supply Chain Management - Detailed screening of raw materials by Avon exemplifies the need for sustainable and transparent supply chain practices in various industries.
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