Steve-O Prefers Ink Over Mink in PETA Ads
jelalyn — December 31, 2007 — Art & Design
References: furisdead
Jackass star Steve-O strips down naked, not for the love of his silly antics, but for the love of furry animals.
Steve-O flaunts his tattoos in two of PETA ads with the taglines: "I'd Rather Go Naked Than Wear Fur" and "Ink, Not Mink".
Although Steve-O does a lot of silly and dangerous and silly stunts, animal torture for the sake of fashion is not one of his beliefs, as unlike him, "they don't have a choice."
Instead of animal abuse and wearing fur, Steve-O is encouraging his fans to "[b]e comfortable in your own skin and let animals keep theirs."
Steve-O flaunts his tattoos in two of PETA ads with the taglines: "I'd Rather Go Naked Than Wear Fur" and "Ink, Not Mink".
Although Steve-O does a lot of silly and dangerous and silly stunts, animal torture for the sake of fashion is not one of his beliefs, as unlike him, "they don't have a choice."
Instead of animal abuse and wearing fur, Steve-O is encouraging his fans to "[b]e comfortable in your own skin and let animals keep theirs."
Trend Themes
1. Animal Rights Activism - Opportunity for businesses to support animal rights and sustainability through innovative products and campaigns.
2. Celebrity Endorsements - Opportunity for brands to collaborate with celebrities to promote ethical and sustainable practices.
3. Alternative Fashion - Opportunity to disrupt the fashion industry by offering animal-friendly and sustainable clothing options.
Industry Implications
1. Fashion - Fashion brands can explore animal-friendly and sustainable alternatives to fur products.
2. Advertising - Advertising agencies can leverage celebrity endorsements to promote ethical and sustainable messages.
3. Activism - Activism organizations can harness the power of celebrity influence to advocate for animal rights and sustainability.
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