Fore Fireworks Season, Sky and NOW Created BonfireNight with Dogs Trust
Laura McQuarrie — November 4, 2024 — Lifestyle
References: skygroup.sky
The loud, unpredictable sound of fireworks can cause immense anxiety in pets, but pet parents in the UK can help by turning on the BonfireNight channel Sky and NOW created with Dogs Trust, the UK’s largest dog welfare charity. This dedicated pop-up TV channel was created to soothe pets during fireworks season with a curated selection of feel-good films.
On Sky channel 310, pet owners and dogs can enjoy calming content from 6am on November 1st until 6am on November 6th. In all, there are 21 blockbuster titles like Barbie and classics like E.T. to encourage relaxation, laughter and general positivity. Sky TV added a new voice command that directs users straight to a dedicated page where they can find all the movies from the Bonfire Night collection—they just need to say “bark” into their Sky Glass or Sky Stream remote.
On Sky channel 310, pet owners and dogs can enjoy calming content from 6am on November 1st until 6am on November 6th. In all, there are 21 blockbuster titles like Barbie and classics like E.T. to encourage relaxation, laughter and general positivity. Sky TV added a new voice command that directs users straight to a dedicated page where they can find all the movies from the Bonfire Night collection—they just need to say “bark” into their Sky Glass or Sky Stream remote.
Trend Themes
1. Pet-calming Media - The creation of dedicated TV channels to calm pets during stressful events like fireworks showcases a unique intersection of technology and pet care.
2. Voice-activated Pet Solutions - Integrating voice commands into TV remotes for easy access to pet-specific content highlights the potential for smart home devices to address niche pet care needs.
3. Stress-reduction Entertainment - The use of feel-good films and curated content to ease pet anxiety introduces a novel way to leverage entertainment for therapeutic purposes.
Industry Implications
1. Pet Care - The pet care industry can benefit from innovative media solutions designed to address common anxiety triggers in pets.
2. Technology - The technology sector can explore expanding smart home integrations tailored to pet owners, enhancing user experience and convenience.
3. Entertainment - Entertainment companies can tap into new markets by developing and curating media content specifically aimed at reducing stress for pets and pet owners.
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