These October 2020 social media trends range from vote-encouraging story stickers to burger chain social media takeovers.
The Whopper Reply is a standout and fast food chain Burger King's latest social media marketing campaign. The stunt pokes fun at one of the brand's biggest rivals, McDonald's, and involves Burger King answering comments on McDonald's social media pages that were never replied to, along with providing promotional food coupons.
Instagram's voting-themed story stickers are another notable example that encourages over a billion of the platform's users to take part in this year's US election in November. "The goal of this initiative was to aid 4 million Americans in registering to vote" with six stickers by six different artists available within Instagram's stories feature.
Top 40 Social Media Trends in October
From Voting-Themed Story Stickers to Burger Social Campaigns:
Jana Pijak — Oct 25, 2020 — Social Media
40
Luxury Camping Apparel
The North Face X Gucci Just Announced a New Collection with Limited Details
39
Burger Chain Social Takeovers
The Whopper Reply Targeted Mcdonald's Social Media Pages
38
Exclusive Fast Food Figurines
McDonald’s is Giving Away Five Exclusive Travis Scott Action Figures
37
Pro-Mask Social Media Campaigns
Twitter is Projecting Pro-Mask Tweets in Unexpected Places
36
Influencer-Approved Outdoor Apparel
Avec Les Filles Partnered with Erica Hoida to Launch a Range
35
Influencer Coffee Brand Re-Launches
Tik Tok Star-Made 'Chamberlain Coffee' is Back with a New Look
34
Gen Z Social Platform Expansions
IRL App is Expanding Its Social Calendar to Colleges
33
Animal-Influencers Vegan Food Campaigns
Morningstar Farms Enlists Animal Influencers in New Ad
32
Transparent Video App Marketing
TikTok's Transparency and Accountability Center Addresses Security
31
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
30
Interactive Football Experiences
The Bud Light Showtime Cam Allows Fans to Celebrate with Players
29
Social Media Postcard Services
The GramGram Service Now Lets Users Send Instagram Postcards
28
Co-Viewing Chat Experiences
Facebook Messenger Watch Together Lets Users View Together
27
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
26
Football-Themed Wine Giveaways
Bachelor Star Tyler Cameron & BABE Wine to Host an NFL Giveaway
25
Plant-Based Frozen Food Lines
Naturli' Introduces Its Range of Vegan Products to the UK Market
24
Premium Coffee Holiday Promotions
Peet's Coffee is Giving Fans a Discount for National Coffee Day
23
Pandemic Period Poverty Campaigns
The Free Periods #PeriodsInAPandemic Campaign Challenges Stigmas
22
Coffee Day-Inspired Promotions
Wandering Bear Coffee Now Has a Discount for National Coffee Day
21
Interactive AR Burger Campaigns
Burger King Shared On-Screen QR Code Discounts During the VMAs
20
Lockdown-Inspired National Anthems
The Balcony Orchestra Unites Lockdown Musicians in Italy
19
Trusted Pandemic Information Initiatives
The UN Launched the 'Verified' Campaign Amid COVID-19
18
Virtual Event Platforms
Google Fundo Helps Creators Host Events & Connect with Fans
17
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
16
Vote-Encouraging Story Stickers
Instagram's Voting Stickers Encourage Voting on Election Day
15
Location-Based Socialization Apps
The 'Fyrabend' App Lets Users Find Others to Hang Out With
14
Healthcare Influencer Campaigns
Terveystalo Launches the ‘Essential Influencer’ Campaign
13
Coffee-Branded Postponed Trip Contests
Clio Coffee is Helping Fans Who Postponed Their Italy Trip
12
Social Media Video Extensions
Instagram Reels Can Now Be Up to 30 Seconds Long
11
Family Sponsorship Challenges
Chipotle is Introducing Group Ordering with #ChipotleSponsorUs
10
Cheeseburger-Celebrating Ads
Steak ‘n Shake Offers App Users $2 Off its Iconic Cheese Steakburger
9
Hilarious Crime-Themed Halloween Ads
Butterfinger Debuted a Candy Criminal-Inspired Promotion
8
Sensor-Packed Smart Glasses
The Facebook Reality Labs Project Aria Smart Glasses are Intuitive
7
Social Media File Transfers
Facebook Now Lets Users Transfer Multimedia Content Through Dropbox
6
WFH Upgrade Promotions
The Modsy’s WFH Glow Up Giveaway Will Give One Fan an Home Office Makeover
5
Vote-Encouraging Pimple Patches
Starface's Vote Sticker is Starting Conversations on Social Media
4
Social Networking Safety Features
Linkedin's Safety Features Have Been Increased
3
Plant-Based Protein Giveaways
Incogmeato's Spokesanimals Invite People to Try Plant-Based Eating
2
Social Media Video Filters
Facebook Gives Users Tools to Customize Their 'Your Topics' Feed
1
Pop Drink Hot Sauces
A Mountain Dew Hot Sauce Has Been Announced on Social Media
Related Ideas
Gourmet Burgers-Inspired Slime Kits
Trill Burgers Collaborates with Sloomoo Institute
Cartoon-Inspired Burger Meals
Wendy's Introduces the Special Krabby Patty Kollab Meal
Tex Mex-Style Burgers
Burger King Canada Has a New Tex Mex Whopper and Tex Mex Poutine
Celebratory QSR Burgers
McDonald's UK has Unveiled Two New Burgers for its 50th Birthday
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Complimentary Burger Promotions
This Lidl UK National Burger Day Campaign Offers Free Burgers
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Cartoon-Inspired Burger Meals
Wendy's is Releasing a Spongebob Krabby Patty Burger
Plant-Based Burger Expansions
The Vegetarian Butcher Brought the Plant-Based Whopper to LATAM
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Celestial Celebration QSR Deals
The Burger King Total Eclipse BOGO Whopper Deal is Online Only
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Low-Cost QSR Anniversary Meals
The Burger King $6 Birthday Meal Marks the Brand's 70th Anniversary
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Burger-Inspired Tracksuits
The Juicier Collection by Juicy Couture Celebrates Red Robin Burgers
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Fan-Made Sandwich Creations
Burger King Unveiled the Finalists of its Whopper Contest
Crispy Dark-Themed Burgers
Burger King Korea x Netflix Partner for the 'Du-Tum Burger'
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Party-Ready Burger Promotions
This Shake Shack Large Order Promotion is Here for Summer
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Real-Life Cartoon Burgers
Serious Eats is Launching Its Own Version of the Krabby Patty Burger
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Exclusive Spooky Season Meals
Burger King Just Added a New Creepy and Kooky Meal
Streetwear-Powered Burger Partnerships
Trill Burgers Joins Forces with Carrots by Anwar Carrots
Globally Inspired Burgers
Hard Rock Cafe's World Burger Tour Shares Culturally Inspired Burgers
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Spicy Ghost Pepper Burgers
Carl's Jr. is Promoting the Limited-Time The Ghost Burger with Stories
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Charitable Pride Month Burgers
Honest Burgers Brooklyn Stonewall Inn Edition is Available Now
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Influencer-Crafted Smash Burgers
The PINCHO Smash Burger by Mr.Eats305 is a Collaborative Creation
Charitable Burger Initiatives
A&W Canada is Hosting Its Burgers to Beat Ms Day
Cinematic QSR Burger Menus
Burger King Best Bubs Burgers Celebrate Deadpool & Wolverine
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Burrito Celebrity Card Applications
Chipotle Extends Its Celebrity Card to Fans on Linkedin
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Patriotic Olympics-Inspired Burgers
The Red Robin Gold Medal Burger Boasts Three Beef Patties
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Movie-Themed Burger Meals
Wahlburgers The Union Combo Celebrates the Upcoming Movie
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Autumnal Burger Restaurant Menus
The Burgerville Fall Menu Puts Seasonal Flavors in the Spotlight
QSR Movie Merch Collections
Arby’s x GOOD BURGER 2 Merch Celebrates the Upcoming Movie
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Retail QSR Dining Partnerships
Walmart and Burger King Partnered for an Exclusive Benefit
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Indulgent Seasonal Celebration Burgers
The Burger King 23/’24 TOP Burger Has Four Beef Patties
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Beef-Centered Thanksgiving Menus
Pre Brands' Flip the Bird Challenges Seasonal Dining Traditions
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Movie-Themed QSR Meals
The Arby's GOOD BURGER 2 Meal Celebrates the Sequel
Burger Month Rewards Programs
Wayback Burgers Commemorates National Hamburger Month
Fall-Themed Burger Menus
Wayback Burgers Has Launched a New Fall Menu with Three Exclusive Items
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Voting Day Rideshare Deals
Lyft Rolls Out Its Most Extensive Voting Initiative to Date
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Competition-Born Burger Inventions
Burger King Unveils 3 Whoopers Invented by Fans
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Awards Show-Themed QSR Meals
The Burger King MTV VMA Whopper Meal is Around for a Limited Time
Social Media Giveaway Tools
Facebook Comment Picker Streamlines Selection and Boosts Engagement
Retro-Inspired Animated Stickers
Apple Rolls Out New Stickers Ahead of this Year's WWDC
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Back-to-School Burger Promotions
The Deliveroo Students Boost Burger Supports University Students
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Fall-Focused Grill Restaurant Menus
These New Freddy’s Menu Items Welcome the Seasonal Shift
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App