Incogmeato's Spokesanimals Invite People to Try Plant-Based Eating
Laura McQuarrie — August 31, 2020 — Lifestyle
References: kelloggsfamilyrewards & prnewswire
As there are lots of people who are interested in plant-based eating yet feel hesitant that plant-based protein won't live up to the experiences they've become used to with meat, Incogmeato is hosting a plant-based protein giveaway led by spokesanimals. Ahead of Labor Day, when people will be planning cookouts, the plant-based protein brand is asking people to consider if what they're really afraid of is "big flavor."
Incogmeato is inviting people to open their minds to plant-based burgers, brats and sausages by sharing free product coupons. For the giveaway, the brand is getting help from popular animal influencers like @SammiTheChicken, @Prissy_Pig and @BuckleyTheHighlandCow on Instagram. On social media, each animal is donning a disguise based on the brand's signature bowler hat, monocle and mustache.
Image Credit: Kellogg Company
Incogmeato is inviting people to open their minds to plant-based burgers, brats and sausages by sharing free product coupons. For the giveaway, the brand is getting help from popular animal influencers like @SammiTheChicken, @Prissy_Pig and @BuckleyTheHighlandCow on Instagram. On social media, each animal is donning a disguise based on the brand's signature bowler hat, monocle and mustache.
Image Credit: Kellogg Company
Trend Themes
1. Plant-based Protein - Disruptive innovation opportunity: Develop new and innovative plant-based protein products that can rival the taste and texture of meat.
2. Influencer Marketing - Disruptive innovation opportunity: Create partnerships with popular animal influencers on social media to promote plant-based products.
3. Fear of Missing Out (FOMO) - Disruptive innovation opportunity: Address the fear of missing out on big flavor by showcasing the deliciousness and variety of plant-based protein options.
Industry Implications
1. Plant-based Food Industry - Disruptive innovation opportunity: Expand product offerings and invest in research and development to create plant-based alternatives that cater to different consumer preferences.
2. Social Media Marketing Industry - Disruptive innovation opportunity: Develop innovative influencer marketing strategies that leverage popular animal influencers to promote plant-based protein products.
3. Food Coupons and Giveaways Industry - Disruptive innovation opportunity: Utilize creative and engaging giveaways to introduce consumers to plant-based protein products and encourage trial and adoption.
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