Tik Tok Star-Made 'Chamberlain Coffee' is Back with a New Look
Ellen Smith — September 25, 2020 — Pop Culture
References: chamberlaincoffee & seventeen
Social media influencer and Tik Tok star Emma Chamberlain is expanding her empire with Chamberlain Coffee -- a stylish rebrand to her stepped coffee pods that breathes new life into the brand.
Now arriving with a fresh new look, Chamberlain Coffee boasts five iterations that arrive in steeped bags, ground and whole bean options. What's unique about the company's refresh is the new branding which designates an adorable character to each type of coffee. The characters include a tea-drinking cat, an energetic puppy, a night owl and an early bird, suggesting that there's something for everyone, no matter how you consume your caffeine.
The new additions and brand refresh of Chamberlain Coffee launches on September 27th.
Image Credit: JACK STRUTZ
Now arriving with a fresh new look, Chamberlain Coffee boasts five iterations that arrive in steeped bags, ground and whole bean options. What's unique about the company's refresh is the new branding which designates an adorable character to each type of coffee. The characters include a tea-drinking cat, an energetic puppy, a night owl and an early bird, suggesting that there's something for everyone, no matter how you consume your caffeine.
The new additions and brand refresh of Chamberlain Coffee launches on September 27th.
Image Credit: JACK STRUTZ
Trend Themes
1. Influencer-owned Brands - Social media influencers are rebranding and expanding into the business world with unique offerings
2. Personalized Branding - Customization is becoming increasingly important, with brands designing unique looks and packaging for their products
3. Convenient Coffee Options - Coffee brands are optimizing packaging and delivery models to make coffee more accessible and convenient for consumers
Industry Implications
1. Coffee - Coffee brands are constantly innovating and rebranding to keep up with changing consumer demands and preferences
2. Social Media Marketing - Social media influencers like Tik Tok star Emma Chamberlain are having an impact on the marketing industry by promoting their own brands and products
3. Subscription Services - Coffee brands are using subscription services as a way to make their products more convenient and accessible to consumers
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