The Juicier Collection by Juicy Couture Celebrates Red Robin Burgers
Laura McQuarrie — February 1, 2024 — Marketing
The revival of 90s fashion has brought back iconic velour tracksuits from Juicy Couture and all-new plush, luxurious styles are being introduced with The Juicier Collection, created in collaboration with Red Robin Gourmet Burgers. This all-new limited-edition collection of velour tracksuits includes a top and bottom set available in sizes small to 3X for $169, and it's dropping just in time for Valentine's Day gifting.
In 2022, Juicy Couture teamed up with Kraft Real Mayo to launch The Smooth Lover's collection featuring a velour tracksuit with the words "Smooth" replacing the classic "Juicy" text. This time around, the all-red tracksuit reads "Juicier" on the lower back to celebrate the brand's new juicier, more flavorful burgers.
In 2022, Juicy Couture teamed up with Kraft Real Mayo to launch The Smooth Lover's collection featuring a velour tracksuit with the words "Smooth" replacing the classic "Juicy" text. This time around, the all-red tracksuit reads "Juicier" on the lower back to celebrate the brand's new juicier, more flavorful burgers.
Trend Themes
1. Revival of 90s Fashion - The revival of 90s fashion has brought back iconic velour tracksuits from Juicy Couture.
2. Limited-edition Collaborations - Juicy Couture is partnering with brands like Red Robin Gourmet Burgers to create exclusive collections.
3. Innovative Brand Messaging - Juicy Couture is incorporating clever wordplay like 'Juicier' to promote their new line of tracksuits inspired by flavorful burgers.
Industry Implications
1. Fashion - The fashion industry can explore the resurgence of 90s trends and collaborate with other brands for limited-edition collections.
2. Fast Food - Fast food chains can explore partnerships with fashion brands to create unique merchandise and promote their products in a creative way.
3. Food and Beverage - Food and beverage companies can leverage innovative brand messaging to create buzzworthy collaborations and attract new customers.
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